GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, The Home Depot, Amazon, and Ace Hardware, Febco — a brand under Watts Water Technologies (NYSE: WTS) — commands an average product price of $98.75. Lowe's is the brand's dominant retail outlet at 48.1% of year-to-date revenue, followed by The Home Depot at 33.4%, meaning the two big-box chains together account for more than 81% of sales. Amazon (10.5%) and Ace Hardware (8.0%) round out the remaining share, leaving the brand's distribution highly concentrated. Revenue trends have been uneven, rising 21.9% month over month in the most recent period but still down 26.3% across the tracked timeframe. Pricing, meanwhile, has moved in the opposite direction, with the average price climbing 21.1% month over month to $103.21 and up 15.8% overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Febco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Febco.
BY REVENUE
Febco sells 58% online and 42% offline. Online runs through 3 channels; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 14K ratings on 4 channels, Febco averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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