GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across four major online retailers, Febco generated the majority of its revenue through lowes.com, which accounted for 51.7% of total revenue share, followed closely by homedepot.com at 40.1%. The brand's average product price during this period stood at $135.25, reflecting a significant 41.9% decline in average price over the trailing months from December 2025. Despite this pricing decrease, Febco's overall revenue grew an impressive 36.7% over the same timeframe, suggesting that lower price points may be driving higher sales volume. Ace Hardware and Amazon represented a combined 8.3% of revenue share, indicating that the brand's online sales remain heavily concentrated in the two leading home improvement retailers. This combination of aggressive price repositioning and strong revenue growth signals a notable shift in Febco's e-commerce market dynamics heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 37% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 42% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Febco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Febco.
