GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Home Depot, Lowe's, and Ace Hardware, Wolman — a consumer brand under RPM International (NYSE: RPM) — generated the bulk of its retail revenue through a single dominant partner. Home Depot accounted for 71.4% of year-to-date revenue, well ahead of Lowe's at 17.5% and Ace Hardware at 11.0%, leaving the brand heavily concentrated in one account. Momentum softened over the measurement window, with revenue down 24.9% overall and a further 6.5% month-over-month decline in the most recent period. Pricing has been volatile as well: the average price fell 9.3% across the period to $71.73, even as the latest month saw a 10.9% rebound against an $75.99 period average. Wolman's assortment spans a wide price ladder, from roughly $36 entry sizes to five-gallon items above $200, suggesting mix shifts are a meaningful driver of the reported price swings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wolman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wolman.
BY REVENUE
Wolman sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 47K ratings on 3 channels, Wolman averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.35
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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