GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot, Lowe's and Ace Hardware, Wolman — a consumer brand under RPM International (NYSE: RPM) — generated an average product price of $75.66. Home Depot dominates the brand's retail footprint with 71.7% of year-to-date revenue, followed by Lowe's at 16.9% and Ace Hardware at 11.3%. Momentum softened over the summer window, with revenue falling 19.7% month over month and 42.4% across the tracked period. Average selling prices followed a similar path, easing 18.2% month over month to $64.69 and declining 25.5% overall. The assortment spans a wide price ladder, from roughly $37 for a 0.88-gallon Copper Coat Green sealer to nearly $197 for the 5-gallon CopperCoat Green preservative, suggesting mix shifts toward smaller pack sizes are weighing on realized pricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wolman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wolman.
BY REVENUE
Wolman sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 47K ratings on 3 channels, Wolman averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.96
Price
$38K
Revenue
$212.32
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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