GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Linzer demonstrates a highly concentrated retail footprint, with Ace Hardware commanding 95.2% of the brand's revenue share, followed by Lowe's at just 3.5%. The brand maintains a notably low average product price of $2.92, reflecting its positioning in the value segment. Interestingly, Linzer's average price has risen 6.7% over the tracked period, suggesting a gradual upward pricing trend. However, overall revenue has declined 3.9% during the same window, indicating that higher prices may be impacting purchase volume. This heavy reliance on a single retailer, combined with softening revenue, presents both a challenge and an opportunity for Linzer's retail strategy going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Linzer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Linzer.
BY REVENUE