GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Testors generated the majority of its revenue through Amazon, which accounted for 65.6% of total revenue share between January and May 2026 across Amazon, acehardware.com, and menards.com. Ace Hardware followed as the second-largest channel at 31.0%, while Menards captured just 2.9% of the brand's revenue. The average product price for Testors sat at $11.07, though pricing saw a notable 5.8% increase over the tracked period. Despite this upward price trend, overall revenue declined by 19.5%, suggesting potential volume softness across its retail footprint. These dynamics point to a brand that remains heavily dependent on Amazon for distribution while facing headwinds in consumer demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Testors on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Testors.
BY REVENUE
Testors sells 66% online and 34% offline. Online runs through 1 retailer; offline through 2.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 415K ratings on 3 retailers, Testors averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 415K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
