GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Testors generated the majority of its revenue through Amazon, which accounted for 65.6% of total revenue share between January and May 2026 across Amazon, acehardware.com, and menards.com. Ace Hardware followed as the second-largest channel at 31.0%, while Menards captured just 2.9% of the brand's revenue. The average product price for Testors sat at $11.07, though pricing saw a notable 5.8% increase over the tracked period. Despite this upward price trend, overall revenue declined by 19.5%, suggesting potential volume softness across its retail footprint. These dynamics point to a brand that remains heavily dependent on Amazon for distribution while facing headwinds in consumer demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Testors on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Testors.
BY REVENUE
Testors sells 65% online and 35% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 70% in Jan to 60% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 415K ratings on 3 retailers, Testors averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 415K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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