GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Ace Hardware, Latex-ite demonstrates a highly concentrated retail footprint, with Home Depot commanding 93.9% of the brand's revenue share. The brand's average product price sits at $42.93, reflecting a diverse portfolio that spans from accessible price points to premium pallet-sized offerings exceeding $1,000. Notably, Latex-ite experienced significant momentum during the spring season, with revenue surging 201.8% over the tracked period from March to May 2026. Ace Hardware captures just 5.9% of the brand's revenue share, suggesting a strong strategic alignment or preferential positioning with Home Depot. This retail concentration and seasonal growth pattern present key insights for competitors and retailers analyzing Latex-ite's market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 204% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Latex-ite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Latex-ite.
BY REVENUE
Latex-ite sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 93K ratings on 2 channels, Latex-ite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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