Latex-ite

Latex-ite Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Ace Hardware, and Amazon from January 1 through September 30, 2026, Latex-ite — a brand owned by family-held Dalton Enterprises — shows a heavily concentrated retail footprint. Home Depot alone accounts for 89.6% of year-to-date revenue, dwarfing Ace Hardware at 6.4% and Amazon at 3.6%, leaving the brand's performance tightly tied to a single big-box partner. Revenue momentum has been positive, climbing 12.3% month-over-month in the most recent period and 11.3% across the July–September timeseries window. Pricing has moved in step, with the average selling price reaching $40.63, an 8.6% monthly increase and 4.5% above where it started the quarter, against a year-to-date average of $37.78. That combination of rising volume and rising price suggests limited discount pressure, though the narrow channel mix remains the clearest strategic risk to monitor.