GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot and Ace Hardware, Latex-ite — a brand operated by family-owned Dalton Enterprises — draws the overwhelming majority of its measured revenue from a single retail partner. Home Depot alone accounts for 94.2% of year-to-date revenue, with Ace Hardware contributing the remaining 5.4%, a concentration that leaves performance closely tied to one account. The average product price sits at $36.49, though the assortment spans a wide range, from a $23.55 two-gallon trowel patch to a 55-gallon commercial-grade blacktop sealer averaging $391.71. Pricing has been volatile in the most recent stretch, with the monthly average slipping 4.0% to $37.39 even as prices finished 0.8% higher over the tracked period. Revenue has been broadly flat to slightly softer, down 0.9% month over month and 0.5% across the period overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Latex-ite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Latex-ite.
BY REVENUE
Latex-ite sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 135K ratings on 2 channels, Latex-ite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 135K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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