GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Ace Hardware, Latex-ite's revenue grew 31.9% over the tracked period, signaling strong momentum despite a 5.4% month-over-month dip in the most recent measured month. The brand's presence is heavily concentrated at Home Depot, which accounted for 93.9% of revenue share, with Ace Hardware contributing a smaller 5.8%. Pricing trends were also notable, with the average price climbing 16.4% over the period even as it eased 2.5% versus the prior month to $37.10. Overall, Grips Intelligence data points to a brand with rising revenue and pricing power anchored almost entirely to a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Latex-ite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Latex-ite.
BY REVENUE
Latex-ite sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 75% in Feb to 95% in Jun.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 106K ratings on 2 channels, Latex-ite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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