GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Ace Hardware, Latex-ite demonstrates a highly concentrated retail footprint, with Home Depot commanding 93.9% of the brand's revenue share. The brand's average product price sits at $42.93, reflecting a diverse portfolio that spans from accessible price points to premium pallet-sized offerings exceeding $1,000. Notably, Latex-ite experienced significant momentum during the spring season, with revenue surging 201.8% over the tracked period from March to May 2026. Ace Hardware captures just 5.9% of the brand's revenue share, suggesting a strong strategic alignment or preferential positioning with Home Depot. This retail concentration and seasonal growth pattern present key insights for competitors and retailers analyzing Latex-ite's market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 202% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Latex-ite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Latex-ite.
BY REVENUE
Latex-ite sells 94% online and 6% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 98% in Jan to 98% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 92K ratings on 2 retailers, Latex-ite averages 4.1★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.1
/ 5
From 92K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE