GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Royal's in-store performance from January 1 to June 30, 2026 across lowes.com, acehardware.com, and Amazon points to steady momentum, with overall revenue up 13.6% over the tracked period. Grips Intelligence data shows lowes.com is by far Royal's dominant channel, capturing 65.9% of revenue share, followed by acehardware.com at 17.5% and Amazon at 15.9%. In the April 1 to June 30, 2026 timeframe, revenue grew 6.2% month-over-month while the average product price rose to $18.66, a 1.5% increase versus the prior month. Across the full period, Royal's average product price held near $17.90, reflecting only modest pricing movement of 0.7%. These trends suggest that Royal's growth has been driven more by volume and channel concentration than by aggressive price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Royal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Royal.
BY REVENUE
Royal sells 15% online and 85% offline. Online runs through 3 channels; offline through 2. Online share has moved from 1% in Feb to 12% in Jun.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 976K ratings on 3 channels, Royal averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 976K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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