Royal

Royal Market Overview

Grips Intelligence in-store data tracked across Lowe's, Ace Hardware and Amazon from January 1 to August 31, 2026 shows Royal, a brand owned by the privately held Jel Sert Company, generating an average product price of $18.51. Channel concentration is pronounced, with lowes.com accounting for 69.9% of year-to-date revenue, well ahead of acehardware.com at 16.3% and Amazon at 13.3%. Revenue momentum has softened, declining 4.7% month-over-month in the most recent period and falling 22.4% overall across the measured window. Pricing, by contrast, has held firm, with the average selling price rising 2.4% month-over-month to $18.85 and edging up 0.3% over the full period. The combination of resilient pricing and retreating revenue suggests volume, rather than discounting, is the primary driver behind Royal's recent trajectory.