GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal — a brand owned by the privately held Jel Sert Company — generated tracked sales across three retail channels between January 1 and September 30, 2026. Lowe's dominates the brand's footprint with 71.4% of year-to-date revenue share, followed by Ace Hardware at 16.1% and Amazon at 12.1%. The average product price across the period sits at $18.62, though the most recent month registered a higher $19.28, up 2.9% month over month. Pricing has trended upward overall, climbing 5.4% across the measured window. Revenue, by contrast, has slipped 3.6% over the same stretch, despite a modest 1.0% month-over-month gain in the latest period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Royal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Royal.
BY REVENUE
Royal sells 13% online and 87% offline. Online runs through 3 channels; offline through 2.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 1.02M ratings on 3 channels, Royal averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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