GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal generated an average product price of $17.34 across three major retailers—Lowes, Amazon, and Ace Hardware—during the period from January to April 2026. Lowes.com dominated Royal's retail distribution, capturing 57.1% of total revenue share, more than double Amazon's 22.0% and nearly triple Ace Hardware's 20.1%. The brand experienced strong momentum with revenue growing 82.1% over the tracked period, signaling accelerating consumer demand. Average pricing also trended upward, rising 13.4% overall, suggesting Royal has been able to command higher price points without dampening sales growth. This combination of surging revenue and rising prices positions Royal as a brand gaining significant traction in a competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 82% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Royal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Royal.
BY REVENUE
