GRIPS CUSTOMERS & RESEARCH PARTNERS
Wizards of the Coast, a wholly owned subsidiary of Hasbro (NASDAQ: HAS), posted an average product price of $12.67 across in-store sales tracked by Grips Intelligence from January 1 to September 30, 2026 at Best Buy and Amazon. Best Buy accounts for the clear majority of that revenue at 65.4%, while Amazon contributes the remaining 34.6%. Momentum has been strong in the most recent quarter, with revenue up 105.7% month over month and 39.7% higher across the July–September window. That growth has come alongside notable price compression, as the average selling price fell 21.3% month over month to $10.08. Taken together, the Grips Intelligence data suggests volume gains are being driven in part by a 25.7% decline in average price over the period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Wizards of The Coast.
BY REVENUE
Wizards of The Coast sells 35% online and 65% offline. Online runs through 1 channel; offline through 1.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 34K ratings on 2 channels, Wizards of The Coast averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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