GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Wizards of The Coast—a business unit of Hasbro (NASDAQ: HAS)—saw offline sales revenue grow 24.6% across the January 1 to June 30, 2026 period tracked across Best Buy and Amazon, while its most recent monthly figures jumped 51.6% versus the prior month. Best Buy dominated the channel mix at 82.3% of revenue share, with Amazon accounting for the remaining 17.7%. The average product price came in at $9.90, though pricing softened notably, declining 16.1% over the period and 10.4% in the latest month to $11.14. This combination of accelerating revenue alongside falling average prices points to strong volume-driven momentum rather than pricing power over the six-month window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Wizards of The Coast.
BY REVENUE
Wizards of The Coast sells 24% online and 76% offline. Online runs through 1 channel; offline through 1. Online share has moved from 18% in Feb to 24% in Jun.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 48K ratings on 2 channels, Wizards of The Coast averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$30K
Revenue
$6.87
Price
$25K
Revenue
$34.99
Price
$16K
Revenue
$6.80
Price
$13K
Revenue
$6.99
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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