Wizards of The Coast

Wizards of The Coast Market Overview

Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to July 31, 2026 shows Wizards of the Coast, a subsidiary of Hasbro, Inc. (NASDAQ: HAS), generating 75.6% of year-to-date revenue at Best Buy, with Amazon accounting for the remaining 24.4%. Revenue climbed 63.1% over the May-through-July timeseries window, including a 7.6% month-over-month gain in the most recent period. That growth came alongside notable price compression, as the average selling price fell 26.8% across the same stretch to $9.10, an 18.3% drop versus the prior month. The year-to-date average product price of $10.12 underscores how heavily the mix skews toward lower-ticket items rather than premium assortments. Together, these figures point to a volume-led expansion in which unit momentum, not pricing, is driving the brand's offline performance.