GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Best Buy and Amazon, Wizards of The Coast posted an average product price of $10.44, with pricing trending upward by 32.7% over the tracked period. Best Buy dominated as the brand's leading retail channel, capturing 76.7% of total revenue share compared to Amazon's 23.3%. However, the brand experienced a significant revenue decline of 84.3% over the observed timeframe, signaling potential seasonality or shifting consumer demand. Despite the revenue contraction, average prices climbed to $13.27 by the most recent month, reflecting a 41.2% month-over-month increase. These dynamics suggest Wizards of The Coast may be navigating a transition toward higher-priced product offerings even as overall sales volume contracts across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 84% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 33% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Wizards of The Coast.
BY REVENUE
Wizards of The Coast sells 23% online and 77% offline. Online runs through 1 retailer; offline through 1.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 49K ratings on 2 retailers, Wizards of The Coast averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 49K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO WIZARDS OF THE COAST
