GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Best Buy and Amazon shows Wizards of the Coast, a wholly owned subsidiary of Hasbro, Inc. (NASDAQ: HAS), generating 68.2% of year-to-date revenue at Best Buy versus 31.8% at Amazon. The brand's average product price sits at $11.50, though monthly pricing has climbed 12.1% over the tracked period to $12.67. Revenue has expanded 15.0% overall during the summer window, signaling continued shelf momentum despite a 26.1% month-over-month decline in the most recent period. That volatility suggests demand is tied closely to release timing rather than steady baseline sell-through. With a heavy skew toward a single big-box retailer, Wizards of the Coast's offline performance remains sensitive to Best Buy's shelf allocation and promotional calendar.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Wizards of The Coast.
BY REVENUE
Wizards of The Coast sells 50% online and 50% offline. Online runs through 1 channel; offline through 1.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 31K ratings on 2 channels, Wizards of The Coast averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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