GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Wizards of The Coast experienced a significant revenue decline of 53.9% over the observed period, signaling a challenging start to the year. Best Buy dominates as the brand's primary retail channel, commanding an 83.8% revenue share compared to Amazon's 16.2%. The brand's average product price settled at $10.13, though pricing trended downward with a 14.8% decrease over the tracked period. Month-over-month revenue also fell sharply by 35.9%, suggesting weakening consumer demand or a post-holiday sales cooldown. These trends point to potential headwinds for Wizards of The Coast heading into Q2 2026, making pricing strategy and retail channel optimization key areas to watch.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 54% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Wizards of The Coast.
TO WIZARDS OF THE COAST
