GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Best Buy, Ultra Pro demonstrates a heavily concentrated retail footprint, with Amazon commanding 93.7% of the brand's total revenue share. The brand's average product price during this period stood at $15.33, though pricing showed a downward trend with a 3.7% decrease over the tracked timeframe. Despite softening prices, Ultra Pro posted positive momentum with revenue growing 3.6% over the period. Best Buy accounts for just 5.1% of revenue share but features higher-priced specialty items, with Pokémon-branded binders priced above $32 representing the retailer's top Ultra Pro offerings. These dynamics suggest Ultra Pro maintains strong online marketplace dominance while leveraging niche collector-focused products at secondary retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ultra Pro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ultra Pro.
BY REVENUE
Ultra Pro sells 94% online and 6% offline. Online runs through 1 retailer; offline through 3. Online share has moved from 0% in Dec to 94% in Apr.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.82M ratings on 2 retailers, Ultra Pro averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 1.82M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$34.96
Price
$960K
Revenue
$18.91
Price
$756K
Revenue
$26.72
Price
$306K
Revenue
