GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1, 2026 through July 31, 2026, Ultra Pro's tracked performance is concentrated across two retail channels, Amazon and Best Buy. Amazon dominates the mix at 93.1% of year-to-date revenue, leaving Best Buy with just 5.6% and underscoring a heavily single-channel demand profile. The average product price sits at $14.42, though pricing has softened over the tracked window, declining 5.7% to $13.86 in the most recent month. Revenue has followed a similar downward path, falling 7.9% across the timeseries period despite a 4.6% month-over-month rebound in the latest reading. Assortment breadth spans lower-priced entry items near $5.53 up to multi-count bundles above $33, giving the brand pricing latitude if it looks to diversify beyond its dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ultra Pro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Pro.
BY REVENUE
Ultra Pro sells 92% online and 8% offline. Online runs through 1 channel; offline through 3. Online share has moved from 0% in Mar to 92% in Jul.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.68M ratings on 2 channels, Ultra Pro averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.68M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.86
Price
$1.04M
Revenue
$16.62
Price
$567K
Revenue
$26.30
Price
$282K
Revenue
$8.64
Price
$259K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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