GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence tracking Amazon and Best Buy between January 1 and June 30, 2026, Ultra Pro's in-store revenue declined 15.3% over the period, with the most recent month falling 12.1% versus the prior month. Amazon dominated the brand's channel mix, capturing 92.8% of revenue share, while Best Buy accounted for a modest 6.0%. Pricing softened alongside the revenue slump, with the average product price of $14.65 falling 6.1% across the period and reaching $13.89 in the latest month. This combination of declining prices and shrinking revenue points to mounting competitive pressure within Ultra Pro's in-store retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ultra Pro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Pro.
BY REVENUE
Ultra Pro sells 93% online and 7% offline. Online runs through 1 channel; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.22M ratings on 2 channels, Ultra Pro averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.09
Price
$1.25M
Revenue
$17.98
Price
$804K
Revenue
$26.40
Price
$355K
Revenue
$8.85
Price
$338K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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