GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026, Ultra Pro maintained an average product price of $14.25. Distribution is heavily concentrated, with Amazon accounting for 92.4% of year-to-date revenue while Best Buy contributes just 6.4%. Revenue grew 4.3% over the tracked period, though momentum cooled in the most recent month with a marginal 0.1% decline versus the prior month. Pricing has drifted upward, rising 1.3% overall and 1.6% month-over-month to $14.10. Taken together, the figures point to a brand delivering modest top-line expansion supported more by incremental price gains than by channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ultra Pro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Pro.
BY REVENUE
Ultra Pro sells 91% online and 9% offline. Online runs through 1 channel; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.59M ratings on 2 channels, Ultra Pro averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.20
Price
$1.11M
Revenue
$15.56
Price
$485K
Revenue
$26.77
Price
$246K
Revenue
$8.60
Price
$239K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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