GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's and Amazon from January 1 to August 31, 2026, WHIZZ — a brand held by Masco Corporation (NYSE: MAS) — shows a heavily concentrated retail footprint. Ace Hardware alone accounts for 81.3% of year-to-date revenue, with Lowe's contributing 16.6% and Amazon just 2.1%. Momentum has been strong in the most recent stretch, with revenue up 31.0% month over month and 43.5% across the June–August window. The average product price sits at $10.18, having edged down 1.2% over the period even as the latest month registered $10.52, a 4.2% monthly increase. That combination of accelerating revenue against a broadly flat price point suggests volume, rather than pricing, is driving WHIZZ's current growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 44% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WHIZZ on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WHIZZ.
BY REVENUE
WHIZZ sells 9% online and 91% offline. Online runs through 2 channels; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 142K ratings on 3 channels, WHIZZ averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 142K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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