GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WHIZZ generated the vast majority of its offline revenue from just two retailers, with lowes.com holding a 49.7% share and acehardware.com close behind at 48.4%, while Amazon accounted for a marginal 1.9%. Across the full data period of January 1 to June 30, 2026, spanning these three tracked channels, the brand's overall revenue declined 27.8%, underscoring a challenging first half. Momentum weakened notably in the most recent quarter as well, with revenue falling 22.8% month-over-month. At the same time, the average product price moved in the opposite direction, rising 5.2% overall to a recent level of $10.65. This combination of climbing prices against falling revenue suggests the sales pressure stemmed from softer unit volumes rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for WHIZZ on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WHIZZ.
BY REVENUE
WHIZZ sells 5% online and 95% offline. Online runs through 2 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 439K ratings on 3 channels, WHIZZ averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 439K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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