GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Ace Hardware, Lowe's, and Amazon, WHIZZ generated 18.2% revenue growth over the tracked period. Distribution is heavily concentrated, with acehardware.com accounting for 86.6% of year-to-date revenue, followed by lowes.com at 11.2% and Amazon at just 2.2%. Pricing has trended upward, with the average product price reaching $10.52 year-to-date after an 11.7% increase, including a 7.2% month-over-month rise to $11.27 in the most recent period. That pricing strength, however, coincided with a 9.3% month-over-month revenue decline, suggesting some volume sensitivity at higher price points. The combination of a single dominant retail partner and rising average prices leaves WHIZZ exposed to channel concentration risk heading into the next reporting cycle.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WHIZZ on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WHIZZ.
BY REVENUE
WHIZZ sells 12% online and 88% offline. Online runs through 2 channels; offline through 1. Online share has moved from 10% in May to 21% in Sep.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 11K ratings on 3 channels, WHIZZ averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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