GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 through September 30, 2026 across Lowe's, Ace Hardware and Amazon shows Purdy, a brand owned by The Sherwin-Williams Company (NYSE: SHW), generating the bulk of its revenue through a single retail partner. Lowe's accounted for 68.3% of year-to-date revenue, with Ace Hardware contributing 29.0% and Amazon a marginal 2.7%, underscoring a heavily concentrated distribution footprint. The average product price sat at $13.85 across the period, though pricing softened slightly, slipping 0.5% overall while registering a 0.5% month-over-month uptick to $13.74 in the most recent reading. Revenue trends were less favorable, declining 5.9% month-over-month and 3.3% across the tracked window. Top-selling items skew toward multi-packs and kits in the $11 to $26 range, suggesting value-oriented bundles are doing much of the volume work at shelf.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Purdy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Purdy.
BY REVENUE
Purdy sells 10% online and 90% offline. Online runs through 2 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 1.89M ratings on 3 channels, Purdy averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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