GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Lowe's, Ace Hardware, and Amazon, Purdy commands a strong retail presence with Lowe's accounting for 68.1% of its revenue share, followed by Ace Hardware at 28.6%. The brand's average product price sits at $14.15, reflecting an accessible price point across its retail footprint. Purdy demonstrated positive momentum with revenue growing 5.0% over the tracked period, including a notable 7.4% month-over-month increase in the most recent period. Amazon represents just 3.3% of Purdy's revenue share, suggesting the brand's strength is heavily concentrated in traditional home improvement retail channels. Despite the revenue growth, average prices saw a modest 2.5% decline over the period, potentially indicating competitive pricing strategies or promotional activity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Purdy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Purdy.
BY REVENUE
Purdy sells 12% online and 88% offline. Online runs through 2 channels; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 1.25M ratings on 3 channels, Purdy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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