GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to September 30, 2026, SHUR-LINE — a brand held by The Sherwin-Williams Company (NYSE: SHW) since June 2026 — generated 84.6% of its year-to-date revenue at Lowe's, with Amazon accounting for the remaining 15.4%. The brand's average product price sits at $7.39, placing it firmly in the value tier of its category. Momentum has weakened over the most recent quarter, with revenue falling 36.9% across the tracked period and dropping 21.5% in the latest month alone. Pricing, by contrast, moved in the opposite direction, climbing 9.4% month over month to $7.13 and finishing 2.5% higher overall. The combination of a heavy single-retailer concentration and rising prices against softening revenue suggests SHUR-LINE's near-term performance hinges closely on its Lowe's relationship.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SHUR-LINE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SHUR-LINE.
BY REVENUE
SHUR-LINE sells 69% online and 31% offline. Online runs through 2 channels; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 116K ratings on 2 channels, SHUR-LINE averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 116K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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