GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's and Amazon, SHUR-LINE — a brand held within The Sherwin-Williams Company's (NYSE: SHW) Consumer Brands Group — shows a heavily concentrated channel mix. Lowe's accounts for 83.8% of year-to-date revenue, leaving Amazon with the remaining 16.2%. Momentum has weakened materially, with revenue down 47.2% over the tracked period and a 19.9% month-over-month decline in the most recent month. Pricing has followed a similar path, as the average selling price slipped 20.6% overall to $6.60, below the $7.30 period average. Together, the concentration in a single retailer and the simultaneous erosion in both revenue and realized price suggest the brand's near-term trajectory is closely tied to shelf performance at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SHUR-LINE on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for SHUR-LINE.
BY REVENUE
SHUR-LINE sells 68% online and 32% offline. Online runs through 2 channels; offline through 1. Online share has moved from 68% in Apr to 58% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 122K ratings on 2 channels, SHUR-LINE averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
