GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Lowe's, Amazon, Ace Hardware, and Home Depot, White Rodgers—a brand of Emerson Electric Co. (NYSE:EMR)—saw its revenue decline 47.1% over the period, with average product price falling 31.5% to a recent monthly figure of $49.98. Lowe's dominated the brand's in-store sales mix with a 59.1% revenue share, followed by Amazon at 31.6%, while Ace Hardware and Home Depot trailed at 7.0% and 2.2% respectively. The average product price across the tracked channels stood at $60.41. This concentration highlights a heavy reliance on a single retail partner for the majority of measured performance. The steep dual decline in both revenue and pricing signals notable pressure on the brand during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 32% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Rodgers.
BY REVENUE
White Rodgers sells 93% online and 7% offline. Online runs through 3 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 39K ratings on 4 channels, White Rodgers averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
