GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major retailers including Lowes, Amazon, Ace Hardware, and Home Depot, White Rodgers maintains an average product price of $58.21. Lowes.com leads as the dominant retail channel, capturing 49.8% of White Rodgers' revenue share, followed closely by Amazon at 40.3%. Together, these two retailers account for approximately 90% of the brand's total revenue, indicating a highly concentrated distribution strategy. Ace Hardware holds a modest 7.5% share, while Home Depot trails significantly at just 2.4%, suggesting potential room for growth in that channel. The brand has experienced a notable 6.4% decline in average price over the tracked period, which may reflect shifting promotional strategies or competitive pricing pressures in the market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Rodgers.
BY REVENUE
White Rodgers sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 84% in Jan to 96% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 40K ratings on 4 channels, White Rodgers averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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