GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major retailers including Lowes, Amazon, Ace Hardware, and Home Depot, White Rodgers maintains an average product price of $58.21. Lowes.com leads as the dominant retail channel, capturing 49.8% of White Rodgers' revenue share, followed closely by Amazon at 40.3%. Together, these two retailers account for approximately 90% of the brand's total revenue, indicating a highly concentrated distribution strategy. Ace Hardware holds a modest 7.5% share, while Home Depot trails significantly at just 2.4%, suggesting potential room for growth in that channel. The brand has experienced a notable 6.4% decline in average price over the tracked period, which may reflect shifting promotional strategies or competitive pricing pressures in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Rodgers.
BY REVENUE
White Rodgers sells 93% online and 7% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 84% in Jan to 97% in May.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 40K ratings on 4 retailers, White Rodgers averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
