GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AAF Flanders generated an average product price of $15.32 across tracked retailers between January and May 2026. Ace Hardware dominated as the brand's primary retail channel, capturing 84.6% of total revenue share, while Home Depot accounted for the remaining 15.4%. Notably, the brand experienced a significant revenue decline of 34.4% over the tracked timeseries period, alongside a 12.2% decrease in average product price. Despite the overall downward revenue trend, the most recent month showed a modest 4.9% increase in average price, suggesting potential pricing adjustments. These insights, sourced from Grips Intelligence, highlight a challenging period for AAF Flanders across its key retail partners, acehardware.com and homedepot.com.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 34% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AAF Flanders on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for AAF Flanders.
BY REVENUE
AAF Flanders sells 15% online and 85% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 12% in Jan to 25% in May.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 4.79K ratings on 2 retailers, AAF Flanders averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 4.79K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$111.06
Price
$17K
Revenue
$111.51
Price
$8.8K
Revenue
$115.86
Price
$5.9K
Revenue