GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Ace Hardware and Home Depot, AAF Flanders — a brand under Daikin Industries (TYO: 6367) — shows a heavily concentrated retail footprint. Ace Hardware accounts for 78.6% of year-to-date revenue, while Home Depot contributes the remaining 21.4%, leaving the brand's performance closely tied to a single retail partner. The average product price sits at $13.04 year-to-date, with the most recent month tracking higher at $13.35. That reflects a 7.2% month-over-month price increase and a 5.5% rise across the measured period, pointing to steady upward pricing momentum. Revenue, however, has moved in the opposite direction, slipping 1.9% versus the prior month and 1.0% over the tracked window, suggesting price gains are not yet translating into top-line growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for AAF Flanders on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AAF Flanders.
BY REVENUE
AAF Flanders sells 21% online and 79% offline. Online runs through 1 channel; offline through 1.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 12K ratings on 2 channels, AAF Flanders averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$108.39
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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