GRIPS CUSTOMERS & RESEARCH PARTNERS
AAF Flanders, a trade name under Daikin Industries, Ltd. (TYO: 6367), grew revenue 11.2% across the tracked period, according to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Ace Hardware and Home Depot. Ace Hardware dominates the brand's brick-and-mortar footprint with 80.4% of year-to-date revenue, leaving Home Depot with the remaining 19.6%. Average product price sat at $13.07 for the full period, though it slipped to $12.45 in the most recent month, a 7.2% decline overall. That softening price trend alongside continued revenue growth points to rising unit volume rather than pricing power. The channel split also reflects sharply different assortment strategies, with single-filter items priced near $9 at Ace Hardware against multi-pack cases approaching $108 at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AAF Flanders on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AAF Flanders.
BY REVENUE
AAF Flanders sells 20% online and 80% offline. Online runs through 1 channel; offline through 1.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 12K ratings on 2 channels, AAF Flanders averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$107.81
Price
$20K
Revenue
$108.58
Price
$6.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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