GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, and Home Depot from January 1 to August 31, 2026, Phenoseal — a brand under RPM International Inc. (NYSE: RPM) — maintains an average product price of $10.26. Ace Hardware is the brand's dominant retail destination, accounting for 50.3% of year-to-date revenue, followed by Lowe's at 37.7% and Home Depot at a comparatively modest 12.0%. That concentration leaves roughly half of the brand's performance tied to a single retail partner, an exposure worth monitoring. Momentum has softened over the most recent three-month window, with revenue down 13.3% overall and a 7.8% month-over-month decline. Average selling price has followed a similar path, easing 7.9% across the period to $9.88, suggesting discounting has not yet offset the revenue slide.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Phenoseal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Phenoseal.
BY REVENUE
Phenoseal sells 17% online and 83% offline. Online runs through 2 channels; offline through 2. Online share has moved from 12% in Apr to 10% in Aug.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 19K ratings on 3 channels, Phenoseal averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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