Fi-Shock

Fi-Shock Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Fi-Shock, a brand held by privately owned Woodstream Corporation, generating the majority of its tracked revenue through lowes.com at 59.3% share, followed by Amazon at 24.6% and homedepot.com at 15.4%. That concentration leaves the brand heavily dependent on a single retail partner, with the two home improvement channels together accounting for nearly three-quarters of measured sales. Momentum has weakened sharply over the May-to-July window, with revenue falling 50.8% month over month and 68.6% across the period. Pricing has moved in the same direction, with the average selling price slipping to $3.15 and declining 31.7% over the tracked months against a year-to-date average of $3.77. The combination of falling volumes and softening prices suggests promotional pressure or seasonal drawdown rather than a simple mix shift.