GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Lowe's, Amazon, Home Depot, and Ace Hardware, Fi-Shock's revenue declined sharply, falling 58.6% over the period and dropping another 36.2% in the latest month versus the prior month. The brand's sales are heavily concentrated at lowes.com, which commanded a dominant 64.4% revenue share, followed by Amazon at 22.7% and homedepot.com at 11.8%, while acehardware.com accounted for just 1.0%. Pricing also softened, with the average price decreasing 27.4% across the period to $3.46, including a 25.0% month-over-month drop. This combination of steep revenue contraction and declining average price points to meaningful downward pressure on the brand's offline performance. The heavy reliance on a single retailer for nearly two-thirds of revenue also signals notable channel concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 59% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fi-Shock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fi-Shock.
BY REVENUE
Fi-Shock sells 48% online and 52% offline. Online runs through 3 channels; offline through 2. Online share has moved from 13% in Feb to 93% in Jun.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 10K ratings on 4 channels, Fi-Shock averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
