GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking online retail performance from January to February 2026, Fortress Building Products demonstrates a notably concentrated distribution strategy, with Lowes.com accounting for 99.4% of its online revenue share. The brand's average product price stands at $81.16, though its premium offerings at Lowe's reach up to $279.00, indicating a wide price range across its catalog. Fortress Building Products saw a healthy 15.9% month-over-month revenue increase in the most recent month, contributing to an overall 5.0% revenue growth during the tracked period. Average pricing has also trended upward, rising 9.9% over the reporting window, suggesting strengthening demand or a strategic shift toward higher-value SKUs. These trends point to a brand with growing online momentum and significant room to expand its retailer footprint beyond its current single-channel dominance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fortress Building Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Fortress Building Products.
BY REVENUE
$234.50
Price
$81K
Revenue
$209.78
Price
$39K
Revenue
$185.48
Price
$29K
Revenue
TO FORTRESS BUILDING PRODUCTS