GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking WATERFORD from January 1, 2026 through September 30, 2026 shows a brand maintaining a firmly premium position, with an average product price of $119.82. Channel concentration is striking: Amazon accounts for 99.1% of year-to-date revenue, leaving the brand almost entirely dependent on a single route to market. Momentum has been positive in the most recent quarter, with revenue up 11.6% month over month and 7.6% higher across the July–September tracking window. That growth came alongside modest price softening, as the average price slipped 1.4% month over month to $121.77 and declined 2.5% over the same period. The brand, held by Finland's Fiskars Group (Nasdaq Helsinki: FSKRS), appears to be trading marginal pricing power for volume gains heading into the key fourth-quarter gifting season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WATERFORD on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WATERFORD.
BY REVIEW COUNT
Across 6.3K ratings on 1 channel, WATERFORD averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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