GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked WallPOPs across Home Depot, Lowe's and Amazon from January 1 to September 30, 2026, showing a brand heavily concentrated in big-box home improvement retail. Home Depot accounted for 61.1% of year-to-date revenue, with Lowe's contributing 37.0% and Amazon just 1.8%, underscoring how narrow the brand's retail base currently is. Average product price held at $26.51 across the period, with the most recent month tracking slightly higher at $27.08 and overall pricing essentially flat at a 0.4% increase. Revenue momentum has been mixed, falling 23.3% across the tracked window even as the latest month rebounded 18.0% month over month. The pricing spread is notable as well, ranging from roughly $18 wall decals at Lowe's to licensed and designer-collaboration items above $40 at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WallPOPs on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WallPOPs.
BY REVENUE
WallPOPs sells 88% online and 12% offline. Online runs through 3 channels; offline through 1. Online share has moved from 82% in May to 91% in Sep.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 12K ratings on 3 channels, WallPOPs averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.24
Price
$24K
Revenue
$36.99
Price
$22K
Revenue
$41.52
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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