GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across Amazon, homedepot.com, and lowes.com, Roommates generated the majority of its revenue through homedepot.com, which accounted for a dominant 50.9% share, followed by Amazon at 38.3% and lowes.com at 10.8%. The brand's average product price during this period stood at $22.34, though pricing varied significantly across retailers, with top-listed items on homedepot.com reaching up to $199.99 compared to entry-level products priced around $11 on Amazon. Notably, Roommates experienced a notable revenue decline of 24.0% over the tracked period, suggesting potential seasonal softness or shifting consumer demand. The average price also saw fluctuation, rising 9.3% overall despite a 7.3% month-over-month dip in the most recent period, which may indicate a strategic shift toward higher-priced product lines. These trends position Roommates as a brand with a strong home improvement retail footprint but one facing near-term revenue headwinds worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Roommates on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Roommates.
