Grips Intelligence in-store data covering January 1 to August 31, 2026 across Lowe's and Home Depot shows Boutique concentrating the bulk of its sales in a single retailer, with lowes.com accounting for 76% of year-to-date revenue versus 24% at homedepot.com. The brand's average product price sits at $3.41 across the tracked period, though monthly pricing has shifted sharply, climbing 116.2% month-over-month to $20.41 and rising 522.4% over the summer window. That repricing coincided with a steep volume unwind, as revenue fell 36.8% month-over-month and 70.2% across the June–August timeseries. The combination suggests a mix shift toward higher-priced items rather than broad-based demand growth. With no verifiable parent company or public listing tied to a standalone "Boutique" brand, retailer-level offline performance data remains the clearest read on its trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 70% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 522% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Boutique on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Boutique.
BY REVENUE
Boutique sells 31% online and 69% offline. Online runs through 2 channels; offline through 1. Online share has moved from 12% in Apr to 94% in Aug.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.15K ratings on 2 channels, Boutique averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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