GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Home Depot and Amazon, Boutique generated an average product price of $3.74. Lowe's dominates the brand's sales mix at 70.6% of year-to-date revenue, well ahead of Home Depot at 21.4% and Amazon at just 8.0%. Momentum has weakened sharply over the May–July 2026 window, with revenue falling 49.5% month over month and 69.4% across the period overall. At the same time, average selling price moved in the opposite direction, climbing 192.0% month over month to $10.33 and 258.9% overall. That divergence between rising prices and contracting revenue suggests a shift toward a narrower, higher-priced assortment rather than volume-led growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 259% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Boutique on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Boutique.
BY REVENUE
Boutique sells 36% online and 64% offline. Online runs through 3 channels; offline through 1. Online share has moved from 56% in Mar to 81% in Jul.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 11K ratings on 3 channels, Boutique averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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