GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com and HomeDepot.com, Boutique holds an average product price of just $4.99, positioning it firmly in the value segment of the home improvement retail landscape. Lowes.com dominates as the brand's primary sales channel, capturing 65.5% of Boutique's revenue share, while HomeDepot.com accounts for the remaining 34.5%. Notably, the brand experienced a significant revenue decline of 53.0% over the tracked period, signaling potential challenges in demand or distribution. Despite the revenue downturn, Boutique's average price showed relative stability, with only a modest 2.6% overall increase, suggesting pricing strategy has remained consistent rather than reactive. These trends point to a brand that may need to reassess its channel and promotional strategy to reverse its current downward revenue trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 53% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Boutique on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Boutique.