GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking four major retailers from January to May 2026, Roman maintains a strong market presence with an average product price of $19.16. Amazon dominates as Roman's primary sales channel, commanding an impressive 81.6% of the brand's total revenue share. Lowes.com follows as the second-largest contributor at 15.0%, while Home Depot and Ace Hardware account for a combined 3.4% of revenue. Notably, Roman experienced significant revenue growth of 45.5% over the tracked period, signaling robust demand acceleration. This concentrated retail distribution strategy, with over 96% of revenue flowing through just two retailers, presents both a strength in channel focus and a potential diversification opportunity for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Roman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roman.
BY REVENUE
Roman sells 85% online and 15% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 89% in Jan to 87% in May.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 239K ratings on 4 retailers, Roman averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 239K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$13.98
Price
$534K
Revenue
$27.99
Price
$389K
Revenue
$27.83
Price
$165K
Revenue
$25.45
Price
$163K
Revenue
$25.08
Price
$86K
Revenue
