Roman

Roman Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com shows Roman holding an average product price of $17.60 between January 1 and September 30, 2026. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 71.2% of year-to-date revenue and lowes.com adding 24.7%, leaving homedepot.com (3.1%) and acehardware.com (1.1%) as marginal contributors. Momentum has been modest but positive, with revenue up 2.4% over the July–September tracking window and a 1.1% month-over-month gain in the most recent period. Pricing has firmed over the same stretch, rising 2.3% overall even as the latest monthly average of $17.96 slipped 1.7% against the prior month. Taken together, the Grips Intelligence figures point to a brand reliant on two dominant retail channels, where incremental growth is being driven as much by price as by volume.