GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking four major retailers from January to April 2026, Roman maintains a strong market presence with an average product price of $18.39. Amazon dominates as Roman's primary sales channel, commanding an impressive 71.8% of total revenue share, followed by Lowes.com at 22.9%. The remaining revenue is split between HomeDepot.com at 3.5% and AceHardware.com at 1.8%, indicating a highly concentrated distribution strategy. Despite this strong retailer footprint, Roman experienced a 7.0% overall revenue decline during the tracked period, alongside a 4.7% decrease in average product pricing.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Roman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roman.
BY REVENUE
$27.91
Price
$132K
Revenue
$25.32
Price
$117K
Revenue
$25.76
Price
$88K
Revenue
$6.98
Price
$52K
Revenue
$45.99
Price
$31K
Revenue
