GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com from January 1 to July 31, 2026 shows Roman — a brand of privately held, venture-backed Roman Health Ventures Inc. — concentrating the majority of its sales in a single channel. Amazon accounted for 74.9% of year-to-date revenue, with lowes.com contributing 21.4% and homedepot.com and acehardware.com together making up under 4%. The average product price sat at $17.68 across the period, and the most recent month tracked came in slightly lower at $17.37, a 12.4% month-over-month decline. Revenue softened alongside pricing, falling 5.7% versus the prior month and 7.4% across the May–July timeseries window. Taken together, the figures point to a brand whose momentum is closely tied to Amazon performance, with the remaining home-improvement channels offering limited offset when marketplace demand cools.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Roman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roman.
BY REVENUE
Roman sells 83% online and 17% offline. Online runs through 3 channels; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 192K ratings on 4 channels, Roman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 192K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.54
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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