GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking four major retailers—Amazon, Lowes.com, HomeDepot.com, and AceHardware.com—from January to February 2026, Roman demonstrates a heavily Amazon-centric distribution strategy, with the marketplace commanding 73.6% of the brand's total revenue share. Lowes.com follows as the second-largest channel at 20.4%, while HomeDepot.com and AceHardware.com account for a combined 5.9% of revenue. The brand's average product price sits at $19.56, though pricing has shown a downward trend with an 8.9% decrease over the observed period. Despite its strong retail presence, Roman experienced a notable 22.0% revenue decline during this window, signaling potential seasonal softness or shifting consumer demand. These dynamics suggest that Roman's online growth strategy remains closely tied to Amazon's ecosystem, making diversification across other home improvement retailers a key area to watch.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Roman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roman.
BY REVENUE
$28.36
Price
$66K
Revenue
$25.07
Price
$58K
Revenue
$27.04
Price
$32K
Revenue
$45.99
Price
$31K
Revenue
