GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to March 2026 across four major retailers, Roman holds an average product price of $18.47. Amazon dominates as Roman's leading retail channel, commanding 71.3% of the brand's revenue share, followed by Lowes.com at 23.1%, with Home Depot and Ace Hardware capturing the remaining 5.6% combined. Notably, the brand experienced a significant 23.7% revenue decline over the tracked period, accompanied by a 22.2% decrease in average price. Despite this downward trend, Roman maintains a broad retail footprint across key home improvement destinations, indicating established distribution strength in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 22% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Roman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roman.
BY REVENUE
$28.06
Price
$99K
Revenue
$25.06
Price
$79K
Revenue
$26.08
Price
$61K
Revenue
$6.98
Price
$37K
Revenue
$45.99
Price
$31K
Revenue
