GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, The Home Depot and Ace Hardware from January 1 to August 31, 2026, Ram Board — one of four brands under privately held Icon Protection — commands an average product price of $39.41. Lowe's dominates the brand's retail footprint at 77.8% of year-to-date revenue, leaving Home Depot with 15.8% and Ace Hardware with just 5.5%. That heavy concentration in a single retailer makes the brand's performance unusually sensitive to shelf decisions at one account. Momentum has softened over the summer window, with revenue falling 24.8% month-over-month and 37.9% across the tracked period. Average selling price has also slipped to $36.56, down 3.8% versus the prior month and 4.0% overall, suggesting promotional pressure alongside the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ram Board on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ram Board.
BY REVENUE
Ram Board sells 19% online and 81% offline. Online runs through 3 channels; offline through 2. Online share has moved from 10% in Apr to 29% in Aug.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 20K ratings on 3 channels, Ram Board averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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