GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot and Ace Hardware shows Ram Board, one of four brands under privately held Icon Protection, concentrating the vast majority of its sales in a single retail channel. Lowe's alone accounts for 81.2% of year-to-date revenue, with Home Depot contributing 13.1% and Ace Hardware just 4.9%. The average product price sits at $39.80 for the period, though monthly pricing has drifted down 8.1% to $37.99 by July. Revenue momentum has softened over the May–July window, falling 17.4% month over month and 23.7% overall across the quarter. That combination of channel concentration and simultaneous price and revenue erosion makes the brand's dependence on Lowe's shelf performance the key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ram Board on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ram Board.
BY REVENUE
Ram Board sells 16% online and 84% offline. Online runs through 3 channels; offline through 2. Online share has moved from 7% in Mar to 29% in Jul.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 19K ratings on 3 channels, Ram Board averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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