GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across four major home improvement retailers—Lowe's, Home Depot, Menards, and Ace Hardware—Waddell maintains a strong retail footprint with an average product price of $11.49. Lowe's dominates as Waddell's primary retail channel, commanding a significant 68.2% share of the brand's total revenue. Home Depot follows as the second-largest channel at 20.0%, while Menards accounts for 8.9% and Ace Hardware rounds out distribution with a 2.8% share. Over the tracked period, Waddell's average price trended upward by 1.0%, suggesting a modest pricing strengthening across its retail partners. This concentrated distribution strategy, with nearly 90% of revenue flowing through just two retailers, highlights both the brand's strong positioning in the home improvement sector and a potential opportunity to diversify its retail presence.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Waddell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Waddell.
BY REVENUE
Waddell sells 23% online and 77% offline. Online runs through 2 retailers; offline through 3.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 707K ratings on 4 retailers, Waddell averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 707K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$23.77
Price
$8.3K
Revenue
$6.92
Price
$7.8K
Revenue
$13.18
Price
$5.7K
Revenue
$18.22
Price
$4.21K
Revenue