GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Lowe's, Home Depot, Menards, and Ace Hardware, Waddell's revenue grew 17.0% over the period, signaling meaningful momentum. Lowe's dominated the brand's sales mix with a commanding 73.7% revenue share, followed by Home Depot at 16.8%, while Menards (7.4%) and Ace Hardware (2.1%) captured the remainder. The average product price climbed 11.4% to reach $13.30, indicating a favorable pricing or mix shift alongside volume gains. This combination of double-digit revenue growth and rising average price points to strengthening demand and pricing power for the brand. The concentration of revenue in a single retailer, however, highlights a notable channel dependency worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Waddell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Waddell.
BY REVENUE
Waddell sells 23% online and 77% offline. Online runs through 2 channels; offline through 3.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 1.05M ratings on 4 channels, Waddell averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.96
Price
$10K
Revenue
$6.93
Price
$8.9K
Revenue
$12.97
Price
$8.7K
Revenue
$50.23
Price
$5.5K
Revenue
$23.31
Price
$5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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