Waddell

Waddell Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot, Menards and Ace Hardware shows Waddell, a privately held brand operating under Stow, Ohio-based Baker McMillen Company, holding a heavily concentrated retail footprint. Lowe's alone accounts for 78.2% of year-to-date revenue, with Home Depot at 13.4%, Menards at 6.9% and Ace Hardware trailing at 1.5%. The average product price sits at $12.59 year to date, though the most recent monthly reading climbed 2.4% to $13.61, part of a 5.1% increase across the May–July tracking window. Revenue has been comparatively flat by contrast, edging up 0.7% over the same three-month period after a 1.3% month-over-month dip. That divergence suggests pricing, rather than unit velocity, is driving what modest top-line growth Grips Intelligence recorded for the brand.