Waddell

Waddell Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Lowe's, Home Depot, Menards, and Ace Hardware shows Waddell, a privately held brand operating under Stow, Ohio-based Baker McMillen Company, concentrating the vast majority of its retail sales in a single account. Lowe's alone accounts for 80.2% of year-to-date revenue, with Home Depot a distant second at 12.5%, followed by Menards at 6.0% and Ace Hardware at just 1.2%. The brand's average product price sits at $12.74 for the period, though the most recent month came in lower at $12.37, a 9.2% month-over-month decline and a 7.0% drop across the tracked window. Revenue has followed a similar path, easing 6.3% versus the prior month and 7.5% overall. That combination of pricing pressure and heavy single-retailer dependence suggests limited cushion if shelf position at Lowe's shifts.