Waddell

Waddell Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across four major home improvement retailers—Lowe's, Home Depot, Menards, and Ace Hardware—Waddell maintains a strong retail footprint with an average product price of $11.49. Lowe's dominates as Waddell's primary retail channel, commanding a significant 68.2% share of the brand's total revenue. Home Depot follows as the second-largest channel at 20.0%, while Menards accounts for 8.9% and Ace Hardware rounds out distribution with a 2.8% share. Over the tracked period, Waddell's average price trended upward by 1.0%, suggesting a modest pricing strengthening across its retail partners. This concentrated distribution strategy, with nearly 90% of revenue flowing through just two retailers, highlights both the brand's strong positioning in the home improvement sector and a potential opportunity to diversify its retail presence.