Waddell

Waddell Market Overview

According to Grips Intelligence data tracking four major home improvement retailers (Lowes, Home Depot, Menards, and Ace Hardware) from January to February 2026, Waddell demonstrates a highly concentrated retail distribution strategy. Lowes.com commands a dominant 62.8% share of Waddell's total revenue, followed by homedepot.com at 27.5%, meaning these two retailers alone account for over 90% of the brand's sales. The brand maintains an accessible average product price of $11.32, though its catalog ranges widely from entry-level accessories under $3 to premium items exceeding $128. Waddell's revenue surged 76.7% month-over-month in the most recent period, signaling strong seasonal or promotional momentum heading into early 2026. Menards.com and acehardware.com represent smaller but notable channels, contributing 5.5% and 4.1% of revenue share respectively, suggesting potential growth opportunities for broader retail expansion.