Waddell

Waddell Market Overview

According to Grips Intelligence in-store data spanning January 1 to September 30, 2026 across Lowe's, Home Depot, Menards and Ace Hardware, Waddell's retail footprint is heavily concentrated, with Lowe's alone accounting for 81.8% of year-to-date revenue. Home Depot contributes a distant 11.8%, followed by Menards at 5.0% and Ace Hardware at just 1.1%, leaving the brand's performance closely tied to a single account. Average selling price across the tracked assortment sits at $12.93, though pricing has softened 8.1% over the measured period to roughly $12.52 in the most recent month. Revenue has trended lower alongside that pricing pressure, declining 11.7% across the period and 6.3% month over month in the latest reading. Taken together, the Grips Intelligence figures point to a brand facing both channel concentration risk and a gradual erosion in price realization.