Waddell

Waddell Market Overview

According to in-store data from Grips Intelligence for Q1 2026 (January–March) across Lowe's, Home Depot, Menards, and Ace Hardware, Waddell demonstrated strong momentum with overall revenue growing 91.3% over the tracked period. Lowe's dominated as Waddell's primary retail channel, commanding a 68.3% revenue share, followed by Home Depot at 22.5%. The brand's average product price stood at $11.60, with average pricing rising 18.1% over the quarter, signaling either a shift toward higher-value SKUs or successful price adjustments. Month-over-month revenue also continued its upward trajectory, gaining 8.3% in the most recent month, underscoring sustained consumer demand across all four tracked retailers. Menards and Ace Hardware accounted for a combined 9.1% of revenue share, representing potential growth opportunities for the brand.