GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Home Depot, Menards and Lowe's, Fypon — a brand of Fortune Brands Innovations (NYSE: FBIN) — generates 64.0% of its year-to-date revenue at homedepot.com, with Menards contributing 27.9% and Lowe's trailing at 8.1%. That concentration makes Fypon's performance closely tied to a single retail partner, while Menards remains a meaningful secondary outlet. Revenue has softened over the tracked period, declining 13.8% overall and slipping a further 3.1% month-over-month in the most recent period measured. Pricing has also eased, with the average selling price down 2.5% to roughly $75.92 against a period average of $76.81. Together, the softer pricing and declining revenue suggest demand pressure rather than a mix shift toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fypon on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Fypon.
BY REVENUE
Fypon sells 64% online and 36% offline. Online runs through 1 channel; offline through 2.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 46K ratings on 3 channels, Fypon averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$87.42
Price
$357K
Revenue
$120.99
Price
$202K
Revenue
$108.68
Price
$135K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis