GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data for the period spanning January 1 to June 30, 2026 across tracked offline retail channels, VTech Holdings (HKG: 0303) saw overall revenue decline 12.6%, with a further 5.3% month-over-month drop during the April 1 to June 30 timeseries window. Amazon dominated distribution with a commanding 96.3% revenue share, dwarfing Office Depot's 1.9% share. The average product price rose 5.8% over the period to reach $39.41, reflecting a 6.0% month-over-month increase. This combination of rising prices alongside falling revenue suggests that pricing gains were not enough to offset softening unit demand. With revenue heavily concentrated on a single channel, VTech's performance remains especially sensitive to shifts on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VTech.
BY REVIEW COUNT
Across 13M ratings on 2 channels, VTech averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.95
Price
$2.23M
Revenue
$134.73
Price
$1.16M
Revenue
$23.95
Price
$1.12M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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