GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, VTech recorded an average product price of $35.73 across tracked retailers. Amazon dominated VTech's retail landscape, commanding a massive 97.6% revenue share, with Office Depot trailing far behind at just 1.3%. The brand experienced a notable revenue decline of 30.3% over the tracked period, signaling potential headwinds in consumer demand. Meanwhile, VTech's average price saw a modest 4.3% overall increase, suggesting a shift toward higher-priced SKUs despite softening sales volume. These trends point to a brand maintaining pricing power even as overall revenue contracts across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for VTech.
