GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, VTech recorded an average product price of $35.73 across tracked retailers. Amazon dominated VTech's retail landscape, commanding a massive 97.6% revenue share, with Office Depot trailing far behind at just 1.3%. The brand experienced a notable revenue decline of 30.3% over the tracked period, signaling potential headwinds in consumer demand. Meanwhile, VTech's average price saw a modest 4.3% overall increase, suggesting a shift toward higher-priced SKUs despite softening sales volume. These trends point to a brand maintaining pricing power even as overall revenue contracts across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for VTech.
BY REVIEW COUNT
Across 10M ratings on 2 retailers, VTech averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 10M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
