GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to September 30, 2026, VTech — a brand under Hong Kong-listed VTech Holdings Limited (HKG: 0303) — maintains an average product price of $36.30. Amazon overwhelmingly dominates the brand's channel mix at 96.2% of year-to-date revenue, leaving Office Depot with just 2.1%. Revenue momentum has been positive, rising 9.1% month-over-month and 7.9% overall across the July 1 to September 30, 2026 tracking window. At the same time, average selling prices have softened, slipping 3.0% month-over-month to $35.49 and 4.0% over the period. That combination of rising revenue alongside falling average prices points to volume-driven growth rather than premiumization, a dynamic worth watching as the channel concentration risk remains high.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VTech.
BY REVIEW COUNT
Across 12M ratings on 2 channels, VTech averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.86
Price
$1.58M
Revenue
$23.50
Price
$1.03M
Revenue
$117.02
Price
$1.01M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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