GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across tracked retailers, VTech holds a commanding retail presence with Amazon accounting for 96.5% of its total revenue share, while Office Depot trails significantly at just 2.0%. The brand's average product price during this period stood at $44.20, though pricing trended upward with a 7.6% overall increase across the observed months. Despite the rising prices, VTech experienced a notable revenue decline of 40.2% over the tracked period, suggesting potential demand softening in the early months of 2026. Among its top-performing listings on Amazon, product prices range from $25.47 to $64.99, indicating a diverse price spread across its catalog. VTech's heavy reliance on Amazon as its dominant sales channel represents both a strength in marketplace reach and a potential vulnerability in retailer diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 40% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for VTech.
