GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon and Office Depot, VTech — a brand of Hong Kong-listed VTech Holdings Limited (HKG: 0303) — maintains an average product price of $38.46. Channel concentration is extreme, with Amazon accounting for 96.3% of tracked revenue and Office Depot contributing just 1.9%. Momentum has been positive, with revenue up 4.0% over the tracked period and the most recent month posting 9.9% growth versus the prior month. Pricing has trended upward as well, rising 6.7% overall to a recent monthly average of $39.67. Together, these figures point to a brand gaining ground on price and volume simultaneously, though its dependence on a single dominant channel remains the key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for VTech on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for VTech.
BY REVIEW COUNT
Across 13M ratings on 2 channels, VTech averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.89
Price
$2.05M
Revenue
$23.95
Price
$1.1M
Revenue
$132.46
Price
$1.09M
Revenue
$180.69
Price
$427K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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