Vitapur

Vitapur Market Overview

Grips Intelligence in-store data tracking Menards, Home Depot and Lowe's from January 1 to September 30, 2026 shows Vitapur, a brand of privately held GHP Group, commanding an average product price of $98.33 across the three retailers. Distribution is heavily concentrated at Menards, which accounts for 77.5% of year-to-date revenue, well ahead of Home Depot at 14.2% and Lowe's at 8.3%. Revenue has declined 18.3% over the tracked period, though the most recent month showed a modest 1.9% month-over-month recovery. Pricing has been comparatively stable, with the latest monthly average of $98.82 up 4.8% sequentially but still 1.5% below where it started. That mix of a single dominant retail partner and a softening topline makes channel diversification the clearest watchpoint heading into the next quarter.