GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Menards, Lowe's, and Home Depot, Vitapur demonstrates a highly concentrated retail footprint with Menards commanding a dominant 87.9% share of the brand's total revenue. Lowe's and Home Depot account for a combined 12.1%, at 6.5% and 5.6% respectively, indicating limited distribution diversification. The brand's average product price sits at $94.67, though this reflects a notable 9.1% decrease over the tracked period. Despite this pricing decline, Vitapur achieved overall revenue growth of 6.7% during the same timeframe. This combination of falling average prices and rising revenue suggests increasing unit volume momentum for the brand across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Vitapur on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Vitapur.