GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Home Depot and Lowe's from January 1 to August 31, 2026, Vitapur, a brand of privately held GHP Group, shows a heavily concentrated retail footprint. Menards accounts for 79.7% of year-to-date revenue, dwarfing Home Depot at 11.2% and Lowe's at 9.1%. The average product price sits at $96.43, though pricing softened to $94.30 in the most recent month, a 6.0% month-over-month decline and a 1.8% drop across the tracked period. Revenue momentum has weakened alongside it, falling 19.8% month-over-month and 16.9% over the June–August window. That combination of single-retailer dependence, easing prices and contracting revenue makes channel diversification the clearest strategic watchpoint for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vitapur on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vitapur.
BY REVENUE
Vitapur sells 20% online and 80% offline. Online runs through 2 channels; offline through 1. Online share has moved from 11% in Apr to 21% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 4.93K ratings on 3 channels, Vitapur averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 4.93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$699.36
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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