GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Menards, Home Depot, and Lowe's, Vitapur demonstrates a highly concentrated retail footprint with Menards commanding a dominant 85.5% share of the brand's total revenue. Home Depot and Lowe's account for a modest 7.7% and 6.8% respectively, suggesting a strong regional or partnership-driven distribution strategy. The brand's average product price stands at $96.52, with pricing trending upward by 12.5% over the March to May 2026 period. Despite the rising average price, overall revenue experienced a slight 1.5% decline during the same timeframe, potentially indicating volume sensitivity to price increases. These dynamics position Vitapur as a brand with significant retail concentration and evolving pricing strategies worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vitapur on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Vitapur.
BY REVENUE
Vitapur sells 15% online and 85% offline. Online runs through 2 retailers; offline through 1.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 3.33K ratings on 3 retailers, Vitapur averages 3.8★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
3.8
/ 5
From 3.33K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.