GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering offline/in-store sales from January 1 to June 30, 2026 across Menards, Home Depot, and Lowe's, Vitapur generated overall revenue growth of 7.4% during the tracked period. Menards dominates the brand's distribution, accounting for 83.0% of revenue share, while Home Depot (8.9%) and Lowe's (8.1%) split the remainder nearly evenly. The average product price sits at $96.26, which rose 5.6% overall even as the most recent month saw prices dip 7.0% to $96.10. Grips Intelligence data also shows revenue easing slightly by 0.8% month-over-month in the latest period, signaling a modest cooldown after earlier gains. Taken together, the figures point to a brand heavily concentrated in a single retail channel while sustaining positive momentum on both revenue and pricing across the half-year window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Vitapur on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vitapur.
BY REVENUE
Vitapur sells 17% online and 83% offline. Online runs through 2 channels; offline through 1.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 3.89K ratings on 3 channels, Vitapur averages 3.7★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.7
/ 5
From 3.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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