GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking menards.com and homedepot.com from January 1 to June 30, 2026, UDP's revenue declined 27.6% over the period, with a further 7.3% month-over-month drop in the most recent reading. Menards was by far the dominant channel, capturing 69.8% of revenue share versus 30.2% for Home Depot. The brand's average product price sat at $41.52, having risen 5.6% overall despite a 5.8% month-over-month dip to $40.56. Together these figures point to a brand facing softening sales momentum even as pricing held relatively firm. All data referenced here is sourced from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for UDP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for UDP.
BY REVENUE
UDP sells 30% online and 70% offline. Online runs through 1 channel; offline through 1.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 72K ratings on 2 channels, UDP averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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