GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, UDP generated revenue across two major home improvement retailers — Menards and Home Depot — during the period of January to May 2026. Menards dominated UDP's retail distribution, capturing 68.6% of total revenue share, while Home Depot accounted for the remaining 31.4%. The brand's average product price stood at $41.87, with individual products ranging from approximately $30.64 to $76.78 across its lineup at Menards. Notably, UDP experienced a 12.6% decline in overall revenue during the tracked period, despite a 12.3% month-over-month increase in average pricing in the most recent month. This pricing shift alongside declining revenue may suggest a strategic repositioning or reduced volume demand worth monitoring in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for UDP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for UDP.
BY REVENUE
UDP sells 31% online and 69% offline. Online runs through 1 retailer; offline through 1.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 61K ratings on 2 retailers, UDP averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 61K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE