GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store retail data from Grips Intelligence, UDP's performance between January 1 and August 31, 2026 was tracked across two channels, menards.com and homedepot.com. Menards accounted for the clear majority of year-to-date revenue at 74.3%, leaving Home Depot with the remaining 25.7% share. Revenue has been under pressure over the summer window, falling 14.5% overall and declining a further 12.4% in the most recent month versus the prior one. Pricing held comparatively steady, with an average product price of $41.07 and a 1.4% increase across the period, though the latest month saw a 4.5% pullback to $41.09. Top-selling items at Menards span a wide price range, from roughly $30 to $76, suggesting the brand's revenue mix is sensitive to shifts between entry-level and premium assortments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for UDP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for UDP.
BY REVENUE
UDP sells 26% online and 74% offline. Online runs through 1 channel; offline through 1.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 69K ratings on 2 channels, UDP averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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