GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards and Home Depot from January 1 to September 30, 2026, UDP's retail footprint remains heavily concentrated in a single channel. Menards accounts for 73.2% of year-to-date revenue, while Home Depot contributes the remaining 26.8%, leaving the brand exposed to shifts at one dominant retail partner. The average product price sits at $41.56 across the tracked period, placing UDP in a mid-tier price band. Revenue momentum has weakened, falling 14.5% over the measurement window and slipping a further 2.3% month over month in the most recent period. Pricing has held comparatively steady by contrast, with the latest monthly average of $42.88 up 4.4% sequentially even as the overall average edged down 0.4%.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for UDP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for UDP.
BY REVENUE
UDP sells 28% online and 72% offline. Online runs through 1 channel; offline through 1.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 65K ratings on 2 channels, UDP averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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