Sure Comfort

Sure Comfort Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across menards.com and homedepot.com shows Sure Comfort, a brand of the privately held Rheem Manufacturing Company, operating with a heavily concentrated retail footprint. Menards accounts for 97.7% of year-to-date revenue, leaving Home Depot with just 2.3% and underscoring a single-retailer dependency that shapes the brand's overall trajectory. Pricing has held firm, with the average product price at $444.65 year-to-date and the most recent monthly figure reaching $463.95, up 3.1% month over month and 5.9% across the tracked period. Revenue, however, has moved in the opposite direction, falling 31.5% in the latest month and 33.7% over the July-to-September window. The divergence between rising average prices and contracting revenue suggests softening unit volume rather than pricing pressure.