Sure Comfort

Sure Comfort Market Overview

Grips Intelligence in-store data tracked across menards.com and homedepot.com from January 1 to August 31, 2026 shows Sure Comfort operating as an overwhelmingly single-channel brand. Menards accounts for 98.1% of year-to-date revenue, leaving Home Depot with just 1.9% and underscoring a heavy concentration risk tied to one retail partner. The average product price sits at $442.91, placing the brand firmly in the higher-ticket tier where purchase cycles are longer and volume swings are more pronounced. Pricing has been trending upward, with the latest month averaging $450.20, a 2.8% month-over-month increase and a 2.1% rise across the tracked period. Revenue, however, moved the other way, slipping 3.1% versus the prior month and 3.8% overall, suggesting the price gains have not fully offset softer unit demand.