According to Grips Intelligence in-store data tracked across Menards and Home Depot from January 1 to September 30, 2026, Armaflex — a brand of privately held, private equity-backed Armacell — carried an average product price of $50.58 across the period. Menards accounted for the clear majority of year-to-date revenue at 62.4%, with Home Depot contributing the remaining 37.6%. Momentum weakened over the July–September window, as revenue fell 43.8% month-over-month and finished 28.8% lower across the quarter. Pricing followed a similar path, with the average selling price dropping 26.3% month-over-month to $41.16 and ending the period down 6.2%. The combination of softening revenue and compressing price points suggests heavier promotional activity or a shift toward smaller-ticket purchases at retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Armaflex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armaflex.
BY REVENUE
Armaflex sells 37% online and 63% offline. Online runs through 1 channel; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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