GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armaflex generated revenue across two major home improvement retailers between January and May 2026, with Home Depot commanding a dominant 60.5% revenue share compared to Menards at 39.5%. The brand's average product price stood at $69.24, though this figure experienced a notable 19.2% decline over the tracked period. Despite a modest 2.0% month-over-month revenue uptick in the most recent month, Armaflex saw an overall revenue decline of 25.5% during the March to May 2026 timeframe. Its top-performing SKUs at Home Depot were priced significantly above the brand average, with leading products reaching price points between $246 and $350. These trends suggest Armaflex is navigating a period of pricing pressure and softening demand across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armaflex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armaflex.
BY REVENUE
Armaflex sells 61% online and 39% offline. Online runs through 1 channel; offline through 1. Online share has moved from 67% in Jan to 40% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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