GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, Lowe's, and Office Depot, VELCRO Brand maintains a strong retail presence with Amazon commanding a dominant 71.6% share of the brand's total revenue. The brand's average product price sits at $10.07, reflecting an accessible price point across its retail network. VELCRO Brand demonstrated solid momentum during the tracked period, with revenue growing 15.6% overall. Ace Hardware captured the second-largest revenue share at 16.6%, followed by Lowe's at 7.4% and Office Depot at 3.8%, indicating a diversified but Amazon-heavy distribution strategy. This retailer concentration highlights both the strength of VELCRO Brand's e-commerce channel and a potential opportunity to expand its presence across home improvement and office supply retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for VELCRO Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for VELCRO Brand.
BY REVENUE
VELCRO Brand sells 72% online and 28% offline. Online runs through 1 retailer; offline through 4.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 4.49M ratings on 4 retailers, VELCRO Brand averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 4.49M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$36.99
Price
$211K
Revenue
$4.66
Price
$138K
Revenue
$13.99
Price
$135K
Revenue
