GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Traeger generated the majority of its revenue through Ace Hardware, which accounted for 62.9% of total revenue share between January and May 2026, followed by Amazon at 31.4% and Home Depot at just 5.1%. The brand's average product price during this period stood at $55.88, though premium offerings like the Traeger Woodridge Pro Wi-Fi Pellet Grill reached price points above $1,100 across multiple retailers. Traeger experienced strong momentum, with revenue growing 84.6% over the tracked period and average prices rising nearly 40% during the same timeframe. This upward trend in both revenue and pricing suggests increasing consumer demand and a possible shift toward higher-end product purchases. Ace Hardware's dominant share highlights the importance of specialty retail partnerships for Traeger's overall sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 100% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Traeger.
BY REVENUE
Traeger sells 36% online and 64% offline. Online runs through 2 channels; offline through 1. Online share has moved from 56% in Jan to 29% in May.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 2.54M ratings on 3 channels, Traeger averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.54M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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