GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Traeger generated the majority of its revenue through Ace Hardware, which accounted for 62.9% of total revenue share between January and May 2026, followed by Amazon at 31.4% and Home Depot at just 5.1%. The brand's average product price during this period stood at $55.88, though premium offerings like the Traeger Woodridge Pro Wi-Fi Pellet Grill reached price points above $1,100 across multiple retailers. Traeger experienced strong momentum, with revenue growing 84.6% over the tracked period and average prices rising nearly 40% during the same timeframe. This upward trend in both revenue and pricing suggests increasing consumer demand and a possible shift toward higher-end product purchases. Ace Hardware's dominant share highlights the importance of specialty retail partnerships for Traeger's overall sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 85% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Traeger.
BY REVENUE
Traeger sells 37% online and 63% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 56% in Jan to 32% in May.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 2.52M ratings on 3 retailers, Traeger averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 2.52M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
