GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to August 31, 2026 across three tracked channels — Ace Hardware, Amazon and Home Depot — Traeger, operated by Traeger, Inc. (NYSE: COOK), shows a heavily concentrated revenue base. Ace Hardware alone accounts for 62.8% of year-to-date revenue, with Amazon contributing 30.4% and Home Depot just 6.3%. Momentum softened over the June–August window, as revenue fell 22.8% month over month and 41.0% across the full three-month period. Pricing moved in the same direction, with the average selling price declining 9.7% month over month to $55.98 and 27.9% over the quarter. That leaves the year-to-date average price at $63.66, indicating the recent quarter tracked well below the brand's 2026 norm.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 28% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Traeger.
BY REVENUE
Traeger sells 37% online and 63% offline. Online runs through 2 channels; offline through 1. Online share has moved from 27% in Apr to 42% in Aug.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 2.55M ratings on 3 channels, Traeger averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.55M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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