GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Amazon, and Home Depot from January 1 to September 30, 2026, Traeger — operated by publicly traded Traeger, Inc. (NYSE: COOK) — has seen its distribution concentrate heavily in one retail partner. Ace Hardware accounts for 66.6% of year-to-date revenue, well ahead of Amazon at 26.9% and Home Depot at just 6.1%. Momentum has weakened over the period, with revenue down 32.2% overall and declining a further 11.6% month over month in the most recent reading. Pricing has softened alongside volume, as the average price slipped 8.2% to $55.29, against a blended average of $62.94 across the tracked retailers. The combination of a single dominant channel and simultaneous price and revenue erosion suggests growing pressure on the brand's retail footprint heading into the next cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Traeger.
BY REVENUE
Traeger sells 35% online and 65% offline. Online runs through 2 channels; offline through 1. Online share has moved from 27% in May to 27% in Sep.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 2.43M ratings on 3 channels, Traeger averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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