GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data covering acehardware.com, Amazon, and homedepot.com from January 1 to June 30, 2026, Traeger (NYSE: COOK) saw overall revenue grow 74.8% during the period, signaling notable momentum in the in-store channel. Ace Hardware dominated the brand's channel mix, capturing a commanding 65.5% of revenue share, well ahead of Amazon at 28.3% and homedepot.com at 5.6%. The brand's average selling price climbed sharply, rising 39.0% overall and reaching $77.78 in the most recent month tracked, up 15.6% month-over-month. This upward pricing trajectory suggests a shift toward higher-value products or reduced discounting across the tracked retailers. Together, these Grips Intelligence datapoints point to strengthening top-line performance paired with an improving price mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 75% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 39% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Traeger.
BY REVENUE
Traeger sells 34% online and 66% offline. Online runs through 2 channels; offline through 1. Online share has moved from 42% in Feb to 45% in Jun.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 2.66M ratings on 3 channels, Traeger averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
