According to Grips Intelligence in-store data tracked across Ace Hardware and Lowe's between January 1 and September 30, 2026, Grill Mark — a private-label brand of the retailer-owned Ace Hardware Corporation — carried an average product price of $17.19. Ace Hardware accounted for the majority of year-to-date revenue at 59.5%, with Lowe's contributing the remaining 40.5%, giving the brand a relatively balanced but retailer-concentrated footprint. Revenue momentum has weakened considerably, falling 57.0% over the tracked period and declining a further 17.7% month over month in the most recent reading. Pricing has softened alongside volumes, with the average selling price down 10.0% overall to $15.76, a 1.4% dip versus the prior month. The combination of double-digit price erosion and sharp revenue contraction suggests mounting competitive pressure in the brand's core shelf space.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 57% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Grill Mark on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Grill Mark.
BY REVENUE
Grill Mark sells 40% online and 60% offline. Online runs through 1 channel; offline through 1. Online share has moved from 45% in May to 14% in Sep.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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