GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Household Essentials demonstrated strong momentum with revenue growing 29.3% over the tracked period. Amazon dominates as the brand's primary retail channel, commanding 63.7% of total revenue share, followed by Lowes.com at 23.7% and HomeDepot.com at 11.8%. The brand's average product price sits at $31.56, though pricing has trended upward with a 9.0% increase over the period. Notably, the brand maintains a diverse price range across retailers, with products spanning from under $12 on Lowes.com to nearly $200 on HomeDepot.com, reflecting varied product positioning across channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HOUSEHOLD ESSENTIALS on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for HOUSEHOLD ESSENTIALS.
BY REVIEW COUNT
Across 2.39M ratings on 3 retailers, HOUSEHOLD ESSENTIALS averages 4.6★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.6
/ 5
From 2.39M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$25.50
Price
$255K
Revenue
$62.11
Price
$133K
Revenue
$30.91
Price
$87K
Revenue
$71.51
Price
$58K
Revenue
TO HOUSEHOLD ESSENTIALS
