GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot from January 1 to August 31, 2026, Household Essentials generated an average product price of $34.82. Amazon accounts for the clear majority of revenue at 58.2%, followed by lowes.com at 31.5% and homedepot.com at a comparatively small 9.4% share. Revenue softened over the June–August window, falling 4.0% across the period and declining 3.5% in the most recent month versus the prior one. Pricing moved in the opposite direction, with the average selling price rising 2.0% over the same stretch to $35.71, suggesting mix or list-price gains rather than volume growth. Price positioning varies widely by retailer, from sub-$12 clothesline items at Lowe's to in-wall ironing cabinets above $200 on Amazon, underscoring how channel assortment shapes the brand's revenue profile.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HOUSEHOLD ESSENTIALS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for HOUSEHOLD ESSENTIALS.
BY REVIEW COUNT
Across 2.33M ratings on 3 channels, HOUSEHOLD ESSENTIALS averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 2.33M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.74
Price
$208K
Revenue
$209.23
Price
$156K
Revenue
$25.23
Price
$152K
Revenue
$45.55
Price
$149K
Revenue
$72.50
Price
$138K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO HOUSEHOLD ESSENTIALS
