GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and Menards.com, Ultra Fresh demonstrates a highly concentrated retail footprint, with Amazon commanding 60.5% of total revenue share followed by Lowes.com at 37.2%. The brand's average product price sits at $24.75, though pricing has trended upward with a 3.4% overall increase during the tracked period. Despite the rising prices, Ultra Fresh has experienced a notable 13.8% decline in revenue over the same timeframe, suggesting potential volume pressure. Menards.com represents a minimal 2.3% of revenue share, indicating significant room for retail distribution expansion beyond its two dominant channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ultra Fresh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Fresh.
BY REVIEW COUNT
Across 362K ratings on 3 channels, Ultra Fresh averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 362K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$78.90
Price
$288K
Revenue
$67.99
Price
$177K
Revenue
$7.08
Price
$167K
Revenue
$19.08
Price
$95K
Revenue
$80.99
Price
$76K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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