Home/Insights/Brands/Ultra FreshProduct Intelligence - 2026 YTD USA

Ultra Fresh

100K+

Products Sold, Jan to Sep 2026

30+

# Offline Stores

$27.16

Avg. Price

4.6

Avg. Rating

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Ultra Fresh Market Overview

According to Grips Intelligence in-store data tracked across Amazon and Lowe's from January 1 to September 30, 2026, Ultra Fresh maintained an average product price of $27.79. Amazon accounted for 55.5% of year-to-date revenue, with lowes.com close behind at 44.0%, pointing to an unusually balanced two-channel distribution footprint. Over the July–September 2026 window, revenue grew 9.7%, though the most recent month slipped 3.8% against the prior period. Pricing followed a similar pattern, rising 6.7% across the quarter before easing 7.6% month-over-month to $25.74. The combination of a rebounding top line and softening realized prices suggests promotional activity or a mix shift toward lower-priced units is driving recent volume.

Revenue Share by Channel
1
Amazon icon
Amazon

58%

2
Lowe's icon
Lowe's

42%

Data covers Amazon, Lowe's

Ultra Fresh's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 10% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Ultra Fresh's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.

Average price

Absolute values in $

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Ultra Fresh's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Ultra Fresh on Amazon.

Amazon

Categories by revenue share

Distribution in %

Ultra Fresh's channels

REVENUE SHARE

Revenue distribution across tracked channels for Ultra Fresh.

Channels by revenue share

Distribution in %

Ultra Fresh's customer ratings

BY REVIEW COUNT

Across 361K ratings on 2 channels, Ultra Fresh averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 361K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Ultra Fresh

BY REVENUE

Amazon
Amazon
#1Ultra Fresh Platinum Original Blue HE Liquid Laundry Detergent, HE Concentrated 5 Gallons (640 oz)

$81.12

Price

$213K

Revenue

#2Ultra Fresh Platinum Original Green HE Liquid Laundry Detergent, 5 Gallons (640 oz) Concentrated Up to 640 Loads, Compares to Name Brand

$67.99

Price

$183K

Revenue

#3Ultra Fresh Betta Fish Food, Betta Pro Shrimp Patties, 50% Sword Prawns + Akiami Paste Shrimps, All Natural Protein, Rich in Calcium, for Betta's Healthy Development and Cleaner Water, 0.7 oz

$7.09

Price

$152K

Revenue

#4Ultra Fresh - Turtle Nutri Stick, Wild Sword Prawn, Calcium & Vitamin D Enriched Aquatic Turtle Food with Probiotics for Picky Turtles, Made from All Natural Ingredients 13.4 oz

$19.09

Price

$125K

Revenue

#5Ultra Shine Platinum Dish Soap 5 Gallons (640 oz)

$72.60

Price

$69K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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