Ultra Fresh

Ultra Fresh Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and Lowe's, Ultra Fresh generates the majority of its tracked revenue on Amazon at 57.1%, with lowes.com accounting for the remaining 42.1%. That near-split between a marketplace and a home-improvement retailer is unusually balanced, suggesting the brand is not dependent on a single channel for volume. Average product price sits at $28.05 for the year-to-date period, though pricing varies widely by channel as multi-pack configurations push individual listings into the hundreds of dollars. Momentum has been positive in recent months, with revenue up 11.3% month over month and 4.6% higher across the June-to-August window tracked by Grips Intelligence. Average price told a more mixed story, climbing 13.2% month over month to $27.48 while still finishing 4.1% below where it started the period.