Ultra Fresh

Ultra Fresh Market Overview

According to Grips Intelligence in-store data for the period January 1 to June 30, 2026 across Amazon, Lowe's, and Menards, Ultra Fresh commands an average product price of $26.59, with pricing showing upward momentum as average price rose 5.9% over the tracked window and reached $28.70 in the latest month. Revenue, however, has softened, declining 9.4% across the period and dipping 4.3% versus the prior month, per Grips Intelligence. Distribution is heavily concentrated between two channels, with Amazon holding a 56.7% revenue share and lowes.com close behind at 41.3%, while menards.com accounts for just 2.0%. This near-even split between the top two channels underscores a dual-platform reliance that leaves limited diversification across the broader retail footprint. Taken together, the Grips Intelligence data points to a brand successfully pushing premium pricing even as it navigates a period of contracting revenue.