GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data, Firman generated the vast majority of its revenue through Lowe's, which held an 85.6% share year-to-date, with Home Depot accounting for the remaining 14.2%. Across the full data period of January 1 to June 30, 2026, tracked across Lowes.com and Homedepot.com, the brand carried an average product price of $638.17. During the April 1 to June 30, 2026 timeseries window, overall revenue surged 103.4%, including a 91.3% month-over-month jump in its strongest month. Average price also climbed meaningfully, rising 27.9% over the period and peaking at $660.38 after a 78.3% month-over-month increase. Together, these Grips Intelligence datapoints point to strong momentum in both volume and pricing power heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 103% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Firman.
BY REVENUE
Firman sells 25% online and 75% offline. Online runs through 2 channels; offline through 1. Online share has moved from 13% in Feb to 32% in Jun.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 18K ratings on 2 channels, Firman averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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