GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data for January 1 through September 30, 2026 shows Firman — a brand under Shanghai-listed SUMEC Corporation Limited (SSE: 600710) — concentrating its tracked sales across two retail channels, Lowe's and Home Depot. Lowe's dominates the mix at 80.4% of year-to-date revenue, leaving Home Depot with 19.3%, a split that leaves the brand heavily dependent on a single retail partner. Momentum has been positive, with revenue up 21.0% month over month and 13.1% higher across the July–September tracking window. Pricing, however, has softened slightly: the average price settled at $538.75, down 4.9% versus the prior month and 2.0% over the period, against a year-to-date average of $539.99. The combination of rising revenue and easing average prices suggests volume growth is currently outpacing value per unit.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Firman.
BY REVENUE
Firman sells 36% online and 64% offline. Online runs through 2 channels; offline through 1.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 22K ratings on 2 channels, Firman averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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