GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes.com and HomeDepot.com from January to February 2026, Firman demonstrated explosive online revenue growth of 486.6% over the observed period. The brand's average product price rose significantly by 70.3%, reaching $829.58, signaling a notable shift toward higher-value SKUs in its online sales mix. Lowes.com dominated as Firman's primary retail channel, capturing an overwhelming 93.7% of the brand's total online revenue share. Month-over-month revenue surged 166.9%, indicating strong and accelerating consumer demand heading into early 2026. With an average product price of $728.50 across tracked retailers, Firman is positioned firmly in the premium segment of its competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 487% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 70% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Firman.