GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 across Lowes.com and HomeDepot.com, Firman demonstrated a strong retail concentration with Lowes.com commanding an overwhelming 91.8% of the brand's revenue share. The brand's average product price stood at $729.53, reflecting a notable 33.5% increase over the tracked period. Despite the rising average price, Firman experienced an overall revenue decline of 11.2% during the quarter, suggesting potential volume softness. HomeDepot.com accounted for just 8.0% of Firman's revenue share, highlighting the brand's heavy reliance on a single retail partner. This lopsided distribution presents both a strategic advantage in retailer alignment and a potential risk factor for long-term growth diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 33% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Firman.