GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to August 31, 2026 shows Firman — a brand under SUMEC Corporation Limited (SSE: 600710) — commanding an average product price of $541.44. Distribution is heavily concentrated, with lowes.com accounting for 79.1% of year-to-date revenue versus 20.7% at homedepot.com. Revenue momentum has softened, falling 8.8% over the tracked period and declining a further 6.6% month-over-month in the most recent reading. Pricing tells a more mixed story: the average selling price slipped 13.6% overall yet rebounded 3.7% in the latest month to $570.20. Together, these Grips Intelligence figures point to a brand balancing retailer concentration risk against a recent pricing recovery that has yet to translate into revenue growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Firman.
BY REVENUE
Firman sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 19K ratings on 2 channels, Firman averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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