GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes.com and HomeDepot.com, Firman maintains an average product price of $681.87. The brand's revenue is heavily concentrated at Lowes.com, which commands an overwhelming 89.1% revenue share compared to HomeDepot.com's 10.7%. Notably, Firman experienced a significant revenue decline of 80.3% over the tracked period, signaling a challenging sales environment. Average pricing also saw downward pressure, dropping 36.8% overall during the same timeframe. These trends suggest Firman may be navigating increased competitive dynamics or shifting consumer demand across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 80% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 37% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Firman.
BY REVENUE
Firman sells 21% online and 79% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 27% in Dec to 51% in Apr.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 12K ratings on 2 retailers, Firman averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 12K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.