GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's, Amazon, Ace Hardware and Home Depot, Tuff Stuff's sales concentrate heavily in two retailers. Lowe's accounts for 47.5% of year-to-date revenue and Amazon a further 40.9%, leaving Ace Hardware (8.5%) and Home Depot (3.1%) as secondary contributors. Momentum has weakened over the tracked period, with revenue down 25.2% overall and a further 14.6% month-over-month decline in the most recent reading. Pricing has held steadier, with an average product price of $16.77 and only a marginal 0.2% decline across the period. The latest month bucked that flatness, however, as average price climbed 4.9% to $17.86, suggesting mix or promotional shifts rather than broad-based discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Tuff Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tuff Stuff.
BY REVENUE
Tuff Stuff sells 84% online and 16% offline. Online runs through 3 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 30K ratings on 4 channels, Tuff Stuff averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$74.63
Price
$33K
Revenue
$26.37
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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