GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Ace Hardware and Home Depot from January 1 to August 31, 2026, Tuff Stuff's sales are heavily concentrated in a single retailer, with lowes.com accounting for 49.7% of year-to-date revenue. Amazon follows at 37.6%, while acehardware.com (9.5%) and homedepot.com (3.2%) together contribute less than 13% of the total. Momentum has softened over the June–August window, with revenue down 30.3% across the period and a further 14.6% month-over-month decline in the most recent month. Pricing has drifted lower as well, with the average price falling 7.8% over the same stretch to $14.87, including a 6.5% month-over-month drop. The brand's blended average product price of $13.10 underscores a low-ticket, high-velocity position that leaves revenue sensitive to shifts in retailer-level volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tuff Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tuff Stuff.
BY REVENUE
Tuff Stuff sells 82% online and 18% offline. Online runs through 3 channels; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 36K ratings on 4 channels, Tuff Stuff averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$75.03
Price
$31K
Revenue
$25.94
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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