Road Power

Road Power Market Overview

Road Power, a brand under the privately held Southwire organization, generated the majority of its tracked sales through acehardware.com, which accounted for 56.5% of year-to-date revenue, according to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Ace Hardware, Home Depot, and Amazon. Home Depot followed at 23.0% share, with Amazon close behind at 20.6%, pointing to a concentrated but reasonably balanced retail footprint across the three tracked channels. The brand's average product price sat at $4.47 for the period, positioning it firmly in the low-ticket, high-volume segment. Momentum softened over the July-to-September window, however, with revenue down 24.4% month-over-month and 27.6% across the quarter. Average selling prices moved in the same direction, slipping 13.6% month-over-month to $3.54 and 19.6% overall, suggesting promotional pressure or a shift toward lower-priced items weighed on the top line.