GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across acehardware.com, Amazon and homedepot.com shows Road Power — a brand under privately held Southwire — commanding an average product price of $4.96. Ace Hardware is the clear revenue leader with a 51.3% share, ahead of Amazon at 25.5% and Home Depot at 23.2%, giving the brand a distribution profile weighted toward the hardware-store channel rather than marketplaces. Momentum has softened over the May–July window, with revenue down 19.3% month-over-month and 23.9% across the period. Pricing has moved in the same direction, with the average price slipping 11.6% month-over-month to $4.31 and 16.8% overall. The combination of falling volume and falling realized price suggests promotional pressure rather than a simple mix shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Road Power on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Road Power.
BY REVENUE
Road Power sells 52% online and 48% offline. Online runs through 2 channels; offline through 1. Online share has moved from 47% in Mar to 42% in Jul.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 10K ratings on 3 channels, Road Power averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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