GRIPS CUSTOMERS & RESEARCH PARTNERS
Cerakote, a brand of privately held NIC Industries, posted an average product price of $17.58 across in-store data tracked by Grips Intelligence from January 1 to August 31, 2026 spanning Amazon and acehardware.com. Distribution is heavily concentrated, with Amazon accounting for 98.8% of year-to-date revenue and acehardware.com contributing just 1.1%. Momentum has softened recently, as revenue fell 13.0% month over month in the latest period and declined 4.1% across the June–August window. Pricing, however, has moved in the opposite direction, with the average price rising 1.1% month over month to $17.70 and 1.6% over the same three-month stretch. That combination of firming price points against easing revenue suggests Cerakote is defending margin rather than chasing volume in a single-channel-dominated footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cerakote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cerakote.
BY REVIEW COUNT
Across 713K ratings on 2 channels, Cerakote averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 713K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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