GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data tracked across Amazon and acehardware.com from January 1 to September 30, 2026, Cerakote — a division of privately held NIC Industries — saw revenue decline 21.8% over the measured period. Amazon dominated the brand's sales mix with 98.8% of year-to-date revenue, leaving acehardware.com with just 1.1%. The most recent month tracked showed revenue falling another 17.9% versus the prior month, pointing to continued softness heading into the fourth quarter. Pricing moved in the opposite direction, with the average product price reaching $17.88 in the latest month, up 0.9% month over month and 1.9% across the period. At an average product price of $17.77 year to date, the brand's modest price gains have not been enough to offset declining sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cerakote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cerakote.
BY REVIEW COUNT
Across 1.1M ratings on 2 channels, Cerakote averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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