GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across tracked retail channels, Cerakote's revenue declined 15.3% over the period, with a further 11.5% month-over-month drop in its most recent tracked month. Amazon dominated the brand's channel mix at 98.8% of revenue share, while acehardware.com accounted for roughly 1.0%. The brand's average product price held at $17.58 year-to-date, though pricing softened slightly, decreasing 1.0% over the period to $17.41. This concentration on a single dominant channel underscores Cerakote's heavy reliance on Amazon within its offline retail footprint tracked by Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cerakote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cerakote.
BY REVIEW COUNT
Across 782K ratings on 2 channels, Cerakote averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 782K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
