GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across retailers including Amazon and acehardware.com, Cerakote demonstrates a heavily concentrated retail footprint, with Amazon commanding a dominant 98.6% share of the brand's total revenue. The brand's average product price sits at $18.09, reflecting a highly accessible price point that has remained remarkably stable with only a 0.1% increase over the tracked period. Notably, Cerakote experienced strong momentum with revenue growing 45.6% over the analyzed timeframe, signaling accelerating consumer demand. Acehardware.com accounts for just 1.1% of revenue share, suggesting significant opportunity for the brand to diversify its retail distribution beyond Amazon. These data points position Cerakote as a fast-growing brand with a lean retail strategy heavily reliant on a single dominant marketplace.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 46% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Cerakote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cerakote.
