NOCO

NOCO Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026, NOCO's sales are almost entirely concentrated in a single channel, with Amazon accounting for 99.7% of year-to-date revenue. The brand's average product price sits at $98.45 across the tracked period, placing it in the mid-tier price band. Momentum has softened over the July–September window, with revenue declining 17.8% overall and falling 9.8% in the most recent month versus the prior one. Pricing has held broadly steady despite the volume pressure, with the average price at $101.08 in the latest month — down 3.0% month over month but just 0.1% lower across the quarter. The combination of near-total single-channel dependence and stable pricing against a double-digit revenue decline suggests demand, rather than discounting, is driving the recent trend.