GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, and lowes.com from January 1 to September 30, 2026, Stoner carries an average product price of $14.79. Amazon dominates the brand's revenue mix at 63.0% share, while acehardware.com contributes a substantial 30.2% and lowes.com accounts for the remaining 6.6%. Revenue momentum has been positive, growing 13.4% over the tracked period and rising 13.5% in the most recent month alone. Pricing, however, has moved in the opposite direction, with the average selling price falling 11.0% across the period to $13.63, despite a slight 0.6% month-over-month uptick. That combination of rising revenue against softening prices points to volume-led growth, with Ace Hardware's outsized share standing out as a notable counterweight to Amazon's lead.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Stoner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Stoner.
BY REVENUE
Stoner sells 67% online and 33% offline. Online runs through 2 channels; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 356K ratings on 3 channels, Stoner averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 356K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.18
Price
$106K
Revenue
$9.99
Price
$67K
Revenue
$98.72
Price
$60K
Revenue
$52.72
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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