GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Tub O' Towels generated the majority of its revenue through Amazon, which accounted for 66.5% of total revenue share between January and April 2026, followed by Lowes.com at 22.0% and Menards.com at 10.3%. The brand's average product price during this period stood at $18.21, with pricing trending upward by 4.1% over the tracked months. Notably, Tub O' Towels experienced strong overall revenue growth of 20.7% across the reporting period, signaling increasing consumer demand. Home Depot captured just 1.1% of the brand's revenue share, suggesting a significant opportunity for expanded distribution through that retailer. These insights highlight Tub O' Towels' heavy reliance on Amazon as its primary sales channel while maintaining a presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Tub O' Towels on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tub O' Towels.
BY REVENUE
Tub O' Towels sells 69% online and 31% offline. Online runs through 3 retailers; offline through 2.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 393K ratings on 4 retailers, Tub O' Towels averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 393K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
