Tub O' Towels

Tub O' Towels Market Overview

According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, lowes.com, menards.com and homedepot.com, Tub O' Towels generates the clear majority of its tracked revenue on Amazon at 62.8% share. Lowe's is the meaningful second channel at 27.3%, while Menards contributes 8.8% and Home Depot trails at just 1.1%, pointing to concentration risk and an obvious expansion opportunity at the latter. The year-to-date average product price sits at $19.72, with pricing drifting upward to $20.89 in the most recent tracked month, an 8.4% month-over-month move and a 5.8% rise across the period. Revenue grew 7.9% over the July–September timeseries window, though momentum cooled with a 4.3% decline in the latest month. Taken together, the data suggests the brand is trading modest volume softness for stronger realized pricing while remaining heavily dependent on a single dominant channel.