GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, Lowe's, Menards, and Home Depot, Tub O' Towels holds an average product price of $18.88. Amazon accounts for the clear majority of tracked revenue at 61.2%, while lowes.com contributes 26.9% and menards.com adds 10.6%. Home Depot remains a marginal outlet by comparison, representing just 1.3% of year-to-date revenue and pointing to significant headroom for expansion there. Momentum has been positive over the May-through-July window, with revenue up 12.2% overall and a 3.8% month-over-month gain in the most recent period. Pricing has firmed modestly in parallel, rising 1.8% to a recent average of $19.73 despite a slight 0.6% dip in the latest month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Tub O' Towels on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Tub O' Towels.
BY REVENUE
Tub O' Towels sells 71% online and 29% offline. Online runs through 3 channels; offline through 2. Online share has moved from 2% in Mar to 75% in Jul.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 397K ratings on 4 channels, Tub O' Towels averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 397K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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