GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and homedepot.com from January 1 to August 31, 2026 shows Tub O' Towels holding an average product price of $19.06. Amazon dominates the mix at 62.5% of year-to-date revenue, while lowes.com contributes a substantial 26.9%, making it a meaningful second pillar rather than a marginal outlet. Menards accounts for 9.5% and homedepot.com trails far behind at just 1.1%, pointing to clear white space at the largest home improvement retailer. Revenue momentum has been positive, rising 14.0% month over month and 18.4% across the summer tracking window. That growth came alongside softening pricing, with the average price slipping 3.7% in the latest month and 4.2% overall to $19.00, suggesting volume and promotional activity are driving gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tub O' Towels on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Tub O' Towels.
BY REVENUE
Tub O' Towels sells 75% online and 25% offline. Online runs through 3 channels; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 487K ratings on 4 channels, Tub O' Towels averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 487K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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