GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, acehardware.com and lowes.com, Formula 409 — a brand of The Clorox Company (NYSE: CLX) — carries an average product price of $9.90. Amazon dominates the brand's revenue mix at 62.4% share, while acehardware.com and lowes.com split the remainder fairly evenly at 19.4% and 17.8% respectively. Revenue has trended downward over the tracked period, declining 6.6% overall and slipping a further 0.2% in the most recent month. Average selling price has softened alongside volume, easing 2.4% overall and 2.6% month over month to $9.93. The combination of falling revenue and falling price suggests promotional pressure rather than premiumization is shaping the brand's near-term trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 409.
BY REVENUE
Formula 409 sells 65% online and 35% offline. Online runs through 2 channels; offline through 2.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 87K ratings on 3 channels, Formula 409 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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