GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, and Lowe's from January 1 to June 30, 2026, Formula 409 — a brand of parent company The Clorox Company (NYSE: CLX) — carried an average product price of $9.80 across the period. Amazon dominated the channel mix with a 61.7% revenue share, followed by acehardware.com at 20.6% and lowes.com at 16.9%. Overall revenue declined 5.0% over the tracked window, while average price ticked up 1.4% to roughly $10.20 in the most recent month. This modest pricing gain alongside a revenue contraction suggests softening unit demand rather than discounting pressure. The concentration of nearly two-thirds of revenue on a single retail channel underscores Amazon's outsized role in the brand's offline distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 409.
BY REVENUE
Formula 409 sells 63% online and 37% offline. Online runs through 2 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 93K ratings on 3 channels, Formula 409 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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