GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Formula 409 generated an average product price of $9.87 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated as the leading sales channel, capturing a commanding 63.4% of total revenue share, followed by acehardware.com at 20.4% and lowes.com at 14.9%. Notably, homedepot.com accounted for just 1.1% of revenue share, suggesting a significant opportunity gap for the brand at one of the nation's largest home improvement retailers. The brand experienced strong momentum during the quarter, with revenue growing 24.7% over the tracked period. With its average price hovering near the $10 mark and robust growth trends, Formula 409 continues to maintain a competitive positioning in the multi-surface cleaner segment across major online and brick-and-mortar retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Formula 409.
