GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, acehardware.com and lowes.com shows Formula 409, a brand of The Clorox Company (NYSE: CLX), carrying an average product price of $9.13. Amazon dominates the brand's measured revenue mix at 55.9% share, with acehardware.com at 22.7% and lowes.com at 21.0%, leaving the brand heavily dependent on a single marketplace. Revenue has declined 8.3% over the tracked period, including a 1.7% month-over-month dip in the most recent reading. At the same time, average selling price has moved in the opposite direction, rising 8.2% overall and reaching $9.70 in the latest month, a 9.9% monthly jump. That divergence between falling revenue and climbing price points suggests pricing gains are not fully offsetting softer unit demand, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 409.
BY REVENUE
Formula 409 sells 58% online and 42% offline. Online runs through 2 channels; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 77K ratings on 3 channels, Formula 409 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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