GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, acehardware.com, lowes.com, and homedepot.com from January to February 2026, Formula 409 holds an average product price of $9.81, though this figure has seen a notable 12.5% decline in recent months. Amazon dominates as the brand's primary sales channel, commanding a significant 62.0% share of total revenue, followed by acehardware.com at 21.9% and lowes.com at 14.2%. The brand has experienced a 4.9% overall revenue decline during the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Notably, homedepot.com accounts for just 1.5% of revenue share, suggesting a significant untapped growth opportunity for the brand at one of the nation's largest home improvement retailers. These trends point to a brand that may benefit from pricing strategy adjustments and broader retail channel diversification to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Formula 409.
