GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, menards.com, lowes.com, acehardware.com and homedepot.com, Pine-Sol — a brand of The Clorox Company (NYSE: CLX) — generated 57.0% of its revenue through Amazon alone. Menards accounted for a further 17.8% of revenue share, with Lowe's at 13.4% and Ace Hardware at 10.6%, while Home Depot remained marginal at just 1.2%. Revenue climbed 26.5% over the measured period, including 9.5% month-over-month growth in the most recent reading. Average selling price reached $12.27, up 6.3% month-over-month and 9.0% overall, against a period average of $12.02. The combination of double-digit revenue expansion and rising average price points suggests the brand is gaining traction without relying on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pine-Sol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pine-Sol.
BY REVENUE
Pine-Sol sells 60% online and 40% offline. Online runs through 3 channels; offline through 3. Online share has moved from 64% in Apr to 65% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 1.11M ratings on 5 channels, Pine-Sol averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.41
Price
$836K
Revenue
$40.31
Price
$535K
Revenue
$7.77
Price
$488K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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