GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Truebro generated revenue across three major home improvement retailers — Lowes, Menards, and Home Depot — during Q1 2026 (January–March 2026). Lowes dominated as the leading retail channel, capturing 51.6% of Truebro's total revenue share, followed by Menards at 36.5% and Home Depot at 11.9%. The brand's average product price during this period stood at $40.80, reflecting a 6.0% overall decrease in average pricing over the quarter. Notably, Truebro experienced a significant 47.3% decline in revenue across the tracked period, signaling potential shifts in demand or distribution strategy. These insights highlight the importance of monitoring Truebro's retail performance across key brick-and-mortar channels in the home improvement sector.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 47% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Truebro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Truebro.