GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Menards, Home Depot and Amazon from January 1 to September 30, 2026 shows Truebro, a brand of IPS Corporation, maintaining a concentrated retail footprint with an average product price of $33.97. Lowe's leads distribution with 45.8% of year-to-date revenue share, closely trailed by Menards at 41.8%, meaning the two banners together account for roughly 88% of brand sales. Home Depot contributes a far smaller 9.1%, while Amazon rounds out the mix at just 3.3%. Momentum strengthened in the most recent quarter, with revenue up 49.7% month over month and 47.7% across the July–September tracking window. Pricing has also firmed, with the average selling price climbing 12.4% over the same period to a recent $35.32, suggesting a richer mix rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 48% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Truebro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Truebro.
BY REVENUE
Truebro sells 41% online and 59% offline. Online runs through 3 channels; offline through 2.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 575 ratings on 4 channels, Truebro averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 575 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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