Truebro

Truebro Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Menards, Lowe's, and Home Depot, Truebro — a brand of IPS Corporation — maintains a notably balanced retail footprint. Menards leads with a 46.3% share of year-to-date revenue, closely trailed by Lowe's at 43.9%, while Home Depot accounts for a comparatively modest 9.8%. Revenue has softened over the tracked window, declining 12.7% overall and easing a further 1.3% in the most recent month. Pricing has moved in the opposite direction, with the average selling price climbing 13.8% month-over-month to $35.77, above the $33.55 period average. That combination of near-even dual-retailer concentration and rising prices against falling revenue suggests the brand is trading volume for value as it heads into the back half of 2026.