Truebro

Truebro Market Overview

According to Grips Intelligence in-store data tracked across Menards, Lowe's and Home Depot between January 1 and July 31, 2026, Truebro — a brand of IPS Corporation — generates its sales almost entirely from two retailers. Menards accounts for 44.6% of year-to-date revenue and Lowe's follows closely at 42.9%, leaving Home Depot with a comparatively modest 12.5% share. That concentration means shelf performance at a single chain can meaningfully swing total results. Momentum has softened over the tracked period, with revenue down 16.2% overall and a further 11.6% month-over-month decline in the most recent period. Pricing has drifted lower as well, with the average selling price easing 6.7% to $31.43, below the $34.00 period average.