GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Truebro generated the majority of its revenue through Lowe's, which held a 48.0% channel share, followed closely by Menards at 41.0% and Home Depot at 11.0%. Across the January 1 to June 30, 2026 period spanning these three retail channels, overall revenue grew 3.2%, though the most recent month saw a 6.5% dip versus the prior month. Pricing has been a notable driver, with the average product price climbing 16.0% over the tracked period to $36.09. In the April 1 to June 30, 2026 timeframe, the average price reached $35.92, up 6.6% month-over-month. These Grips Intelligence figures suggest Truebro's growth has been supported more by pricing gains than by consistent volume momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Truebro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Truebro.
BY REVENUE
Truebro sells 31% online and 69% offline. Online runs through 2 channels; offline through 2. Online share has moved from 21% in Feb to 39% in Jun.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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