GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering January–February 2026 across Lowes.com, Menards.com, and HomeDepot.com, Truebro generates the majority of its tracked online revenue through Lowes.com, which accounts for 58.3% of its revenue share, followed by Menards.com at 34.1% and HomeDepot.com at just 7.6%. The brand's average product price sits at $41.45, with pricing trending upward by 4.5% over the observed period. Despite the positive pricing momentum, Truebro's overall revenue declined 14.1% during the tracking window, suggesting potential volume softness even as prices rose. These dynamics point to a brand heavily reliant on a single retail channel while navigating a challenging demand environment heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Truebro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Truebro.