GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards, Lowe's, Home Depot, and Amazon shows Cherne, a brand of Cleveland-based Oatey Co., commanding a notably concentrated retail footprint. Menards accounts for 51.4% of year-to-date revenue, more than double Lowe's 25.2%, while Home Depot (11.9%) and Amazon (11.3%) split the remainder almost evenly. The brand's average product price sits at $27.71 for the period, though monthly pricing slipped to $26.76 — an 11.3% month-over-month decline and an 8.2% drop across the tracked timeseries window. Revenue trends moved in the same direction, falling 25.5% versus the prior month and 16.8% over the May-through-July period. Together, these figures point to a brand facing both softening demand and price compression despite a dominant position at its lead retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cherne on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cherne.
BY REVENUE
Cherne sells 41% online and 59% offline. Online runs through 3 channels; offline through 2. Online share has moved from 23% in Mar to 39% in Jul.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 12K ratings on 4 channels, Cherne averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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