GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's, Home Depot and Amazon from January 1 to September 30, 2026 shows Cherne, a brand of Cleveland-based Oatey Co., holding an average product price of $26.98 across its retail footprint. Menards.com dominates the brand's revenue mix at 50.2% share, more than double Lowe's at 25.3%, while Home Depot (13.5%) and Amazon (10.9%) together account for under a quarter of sales. Revenue slipped 1.8% over the tracked period, with a sharper 10.6% month-over-month decline in the most recent month of the July-to-September window. Average selling price has softened more meaningfully, falling 11.5% overall to $23.47 in the latest month, a 3.5% monthly drop. The combination of concentrated channel exposure and sustained price erosion suggests margin pressure is the more pressing dynamic for the brand than volume loss.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cherne on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cherne.
BY REVENUE
Cherne sells 43% online and 57% offline. Online runs through 3 channels; offline through 2.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 12K ratings on 4 channels, Cherne averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
