GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026, Southland — a consumer brand operated by MAT Engine Technologies, part of privately held MAT Holdings — generated 7.8% revenue growth over the period. Distribution is heavily concentrated, with lowes.com accounting for 98.5% of year-to-date revenue versus just 1.5% at homedepot.com. The brand's average product price sits at $24.27, edging up 1.4% across the tracked window to $24.39 in the most recent month. Momentum held into the third quarter, with revenue rising 4.5% month over month alongside a 1.2% price increase. That combination of rising prices and continued revenue growth suggests pricing power rather than discount-driven volume, though the single-retailer dependency remains a notable structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Southland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Southland.
BY REVENUE
Southland sells 8% online and 92% offline. Online runs through 2 channels; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 450K ratings on 2 channels, Southland averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 450K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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