GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Southland generated nearly all of its revenue through Lowe's, which accounted for 99.0% of its retailer revenue share between January and April 2026. The brand's average product price stood at $24.71 during this period, with pricing showing a modest 1.8% overall increase over the tracked months. However, Southland experienced a notable 22.5% revenue decline over the trend period, suggesting softening demand despite stable pricing. Among its top-selling products at Lowe's, individual item prices ranged from $24.41 to $41.50, indicating a relatively accessible price spread across its lineup. These insights point to a brand heavily reliant on a single retail channel while navigating a challenging revenue environment in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Southland on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Southland.
BY REVENUE