GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Lowe's and Home Depot, Southland's retail footprint is heavily concentrated in a single account. Lowe's accounts for 98.4% of year-to-date revenue, leaving Home Depot with just 1.6% and highlighting significant dependency risk alongside untapped expansion potential. The brand's average product price sits at $24.18, up a marginal 0.6% across the tracked period, indicating stable pricing rather than aggressive promotional activity. Revenue momentum has softened, however, declining 5.2% overall and falling 11.2% in the most recent month-over-month comparison within the May-July window. That combination of flat pricing and slipping volume suggests demand pressure rather than discounting is driving the recent softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Southland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Southland.
BY REVENUE
Southland sells 7% online and 93% offline. Online runs through 2 channels; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 433K ratings on 2 channels, Southland averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 433K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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