GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Southland generated nearly all of its revenue through Lowe's, which accounted for 99.0% of its retailer revenue share between January and April 2026. The brand's average product price stood at $24.71 during this period, with pricing showing a modest 1.8% overall increase over the tracked months. However, Southland experienced a notable 22.5% revenue decline over the trend period, suggesting softening demand despite stable pricing. Among its top-selling products at Lowe's, individual item prices ranged from $24.41 to $41.50, indicating a relatively accessible price spread across its lineup. These insights point to a brand heavily reliant on a single retail channel while navigating a challenging revenue environment in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Southland on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Southland.
BY REVIEW COUNT
Across 265K ratings on 1 retailer, Southland averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 265K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE