GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026, Southland generates virtually all of its online revenue through Lowes.com, which accounts for a commanding 99.3% share of the brand's tracked retail sales. The brand's average product price during this period stood at $24.93, reflecting a 5.8% overall increase in average pricing over the observed trend window. Notably, Southland experienced significant revenue volatility, with a 59.6% month-over-month drop followed by an overall 59.1% growth across the trailing trend period. Among Southland's top-performing listings on Lowe's, individual product prices range from approximately $24 to over $40, indicating a broad spread across its assortment. This heavy concentration on a single retailer presents both a strength in channel partnership and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 59% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Southland on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Southland.
BY REVENUE