Southland

Southland Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Home Depot between January 1 and August 31, 2026, Southland's retail footprint is heavily concentrated, with lowes.com accounting for 98.4% of year-to-date revenue versus just 1.6% at homedepot.com. The brand's average product price sits at $24.18, having eased 3.1% across the measured period to roughly $24.09 in the most recent month. Revenue has been softer overall, declining 8.4% since the start of the tracked window, signaling pressure on sell-through at its dominant retail partner. There are early signs of stabilization, however, as the latest month delivered 3.2% revenue growth versus the prior month alongside a marginal 0.1% uptick in average price. With near-total reliance on a single account, Southland's near-term trajectory will hinge on whether that renewed momentum at Lowe's holds or broader distribution develops.