GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Home Depot, Amazon, and Menards, Murray generates the vast majority of its online revenue through homedepot.com, which accounts for an commanding 83.9% share. Amazon follows as a distant second channel at 11.3%, while menards.com captures just 4.5% of the brand's tracked revenue. Murray's average product price during this period sits at $29.05, though pricing saw a notable 18.5% month-over-month decrease in the most recent month. This heavy concentration on a single retailer presents both a strength in channel partnership and a potential vulnerability in diversification for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Murray on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Murray.
