GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across homedepot.com, Amazon, and menards.com, Murray — a brand of Briggs & Stratton — generated the overwhelming majority of its tracked revenue through a single retail partner. Home Depot accounted for 86.2% of year-to-date revenue share, while Amazon contributed 10.2% and Menards just 3.5%, underscoring a heavy concentration risk in the brand's distribution mix. The average product price across tracked channels stood at $28.16 for the period. Momentum softened in the third quarter, with revenue falling 19.2% month-over-month and declining 18.4% across the July–September window. Pricing followed a similar path, with the average selling price dropping 15.2% month-over-month to $19.76 and sliding 13.7% over the quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Murray on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Murray.
BY REVIEW COUNT
Across 77K ratings on 3 channels, Murray averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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