GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, in-store data for TRUE from January 1 to June 30, 2026 shows the brand generated the majority of its revenue through Amazon, which captured a 70.2% share, followed by lowes.com at 26.2%, with acehardware.com and menards.com trailing at 1.9% and 1.5% respectively. During the tracked period across these four retail channels, TRUE's overall revenue declined 25.1%, including a 17.7% month-over-month drop. The brand's average product price stood at $30.80, though pricing softened over the period, decreasing 9.4% overall and 5.8% month-over-month to $30.86. This combination of falling revenue and declining average prices points to mounting pressure across TRUE's key distribution channels. TRUE appears to be privately held, so no stock ticker is included in this overview.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for TRUE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TRUE.
BY REVIEW COUNT
Across 976K ratings on 4 channels, TRUE averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 976K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$299.99
Price
$1.74M
Revenue
$171.18
Price
$426K
Revenue
$15.41
Price
$384K
Revenue
$199.99
Price
$299K
Revenue
$10.12
Price
$150K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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