GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TRUE generated the majority of its revenue through Amazon, which accounted for 75.3% of total revenue share between January and May 2026 across four tracked retailers including Lowes.com, Ace Hardware, and Menards. The brand's average product price stood at $30.14, with pricing seeing a notable 26.2% increase over the tracked period. Lowes.com emerged as the second-largest revenue contributor at 21.4%, making it a key secondary channel for the brand. Despite a recent monthly revenue dip of 9.2%, TRUE's overall revenue surged by an impressive 84.5% during the observed timeframe, signaling strong growth momentum. The remaining retailers, Ace Hardware and Menards, contributed a combined 3.2% of revenue, suggesting significant room for distribution expansion beyond the brand's dominant Amazon presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 85% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TRUE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TRUE.
BY REVIEW COUNT
Across 1.01M ratings on 4 channels, TRUE averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.01M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$299.99
Price
$1.33M
Revenue
$166.03
Price
$463K
Revenue
$13.59
Price
$285K
Revenue
$199.99
Price
$239K
Revenue
$36.60
Price
$166K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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