TRUE

TRUE Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across four major retailers, TRUE demonstrated strong momentum with overall revenue growing 272.9% during the tracked period. Amazon leads as the brand's top retail channel with a 48.6% revenue share, closely followed by Lowes.com at 43.4%, together accounting for over 92% of total sales. The brand's average product price sits at $23.36, though pricing trended upward with a 26.1% increase over the observed period. Ace Hardware and Menards round out the retailer mix with 4.7% and 3.1% revenue shares respectively, indicating TRUE maintains a focused but diversified retail presence. This concentrated distribution strategy across key home improvement and general merchandise retailers positions TRUE competitively in its market segment.