GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Bayou Classic generated the largest share of its revenue through Amazon at 43.2%, followed by Ace Hardware at 35.9%, with Lowe's and Home Depot accounting for 15.7% and 5.2% respectively. The brand's average product price stood at $83.15 across all tracked retailers during this period. Notably, Bayou Classic experienced strong revenue growth of 37.5% over the observed timeframe, signaling increasing consumer demand. Average pricing also trended upward, rising 6.7% overall, which may reflect both product mix shifts and broader market dynamics. These insights, sourced from Grips Intelligence, highlight Bayou Classic's expanding footprint across major online and brick-and-mortar retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bayou Classic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bayou Classic.
BY REVENUE
Bayou Classic sells 64% online and 36% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 70% in Jan to 66% in May.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 79K ratings on 4 retailers, Bayou Classic averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 79K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
