GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Bayou Classic generated the largest share of its revenue through Amazon at 43.2%, followed by Ace Hardware at 35.9%, with Lowe's and Home Depot accounting for 15.7% and 5.2% respectively. The brand's average product price stood at $83.15 across all tracked retailers during this period. Notably, Bayou Classic experienced strong revenue growth of 37.5% over the observed timeframe, signaling increasing consumer demand. Average pricing also trended upward, rising 6.7% overall, which may reflect both product mix shifts and broader market dynamics. These insights, sourced from Grips Intelligence, highlight Bayou Classic's expanding footprint across major online and brick-and-mortar retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 44% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bayou Classic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bayou Classic.
BY REVENUE
Bayou Classic sells 63% online and 37% offline. Online runs through 3 channels; offline through 1. Online share has moved from 70% in Jan to 63% in May.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 79K ratings on 4 channels, Bayou Classic averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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