GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Ace Hardware, Amazon, Lowe's, and Home Depot shows Bayou Classic — a brand held by privately owned Barbour International, Inc. — averaging an $85.09 product price over the period. Ace Hardware leads the brand's revenue mix at 38.5%, narrowly ahead of Amazon at 35.5%, while Lowe's contributes 21.8% and Home Depot trails at just 4.3%. The summer stretch was softer, with revenue falling 29.9% month over month and down 29.0% across the June–August window. Pricing moved in the opposite direction, with the average selling price climbing 11.7% month over month to $104.34 and rising 21.2% over the same timeframe. That divergence suggests a shift toward higher-ticket items even as overall sell-through cooled.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bayou Classic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bayou Classic.
BY REVENUE
Bayou Classic sells 61% online and 39% offline. Online runs through 3 channels; offline through 1. Online share has moved from 62% in Apr to 57% in Aug.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 47K ratings on 4 channels, Bayou Classic averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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