GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, homedepot.com, and lowes.com, Melitta demonstrated a highly concentrated retail footprint with Amazon commanding a dominant 92.2% share of the brand's total revenue. The brand's average product price stood at $16.19 during the tracked period, though pricing trended downward with a 7.4% overall decrease observed across the reporting window. Homedepot.com and lowes.com captured a combined 7.6% of Melitta's revenue share, indicating limited distribution diversification beyond Amazon. Despite pricing pressures, Melitta's overall revenue remained nearly flat with a marginal 0.1% growth over the period. These insights suggest that Melitta's online retail strategy remains heavily Amazon-dependent, presenting both a strength in channel focus and a potential vulnerability in retailer diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Melitta on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Melitta.
BY REVENUE
