GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Melitta generated the vast majority of its revenue through Amazon, which accounted for 92.4% of total revenue share between January and May 2026, followed by homedepot.com at 5.4% and lowes.com at 2.0%. The brand's average product price during this period stood at $15.65, though pricing showed a notable downward trend, declining 15.4% over the tracked months. Revenue also experienced pressure, dropping 11.9% over the same timeframe, signaling potential challenges in maintaining sales momentum. With Amazon overwhelmingly dominating as Melitta's primary sales channel across the three retailers tracked, the brand's online retail strategy appears highly concentrated on a single marketplace. These insights suggest Melitta may benefit from diversifying its retailer presence to reduce dependency on Amazon and stabilize its revenue trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Melitta on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Melitta.
BY REVIEW COUNT
Across 868K ratings on 3 channels, Melitta averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 868K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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